Heading Marketing Department at Group Level with Digital Marketing Manager Position. It includes the following domains:
• Future Talent Technology
• Gligx
• Shopkees.com
• Embiz Academy
• JustRepair
• Embiz Technologies
• AmerCenter
• EBuy
• Mowsil
Achievements:
• Creation of landing pages & optimizing the user experience, resulting in a 30% increase in orders, 15% increase in overall 
campaign effectiveness, 25% increase in customer acquisition, and 20% increase in customer loyalty.
• Maintain a strong social media presence across all digital channels, resulting in a 30% increase in engagement rates and a 25% 
increase in website traffic.
• Reinstated all the blocked social media handles and verified them.
• Conducted trends & insights analysis & optimized spend & performance based on insights, resulting in a 10% increase in ROI.

My core responsibilities as a Digital Marketing Manager are:
• Plan, create, and execute English and Arabic campaigns for Meta, Google, LinkedIn, Twitter, and TikTok in the MENA region.
• Plan, create and execute integrated marketing plans and 360-degree digital campaigns, including social media, email, SEO, 
influencer marketing, and PR, for all brands across multiple platforms while monitoring ROI.
• Implemented SEO and SEM tactics to improve the company's position against competitors, including a thorough analysis of 
the competition's keyword ranking, backlinks, and onsite SEO, regular audits of the current position, and monitoring website 
health while collaborating with personnel to resolve any issues.
• Track product performance using Google Analytics, Google Search Console, SEMrush, Moz, and Ubersuggest. Ensure correct 
product promotion and monitor conversion rates to achieve KPIs and meet targets.
• Develop a comprehensive quarterly marketing and communication budget & strategy with forecasts, campaign launches, and 
suitable channels per brand/campaign for all brands, including offline, social media, digital marketing, events, sponsorships, 
PR, and influencer activations that align with the MENA region calendar.
• Analyze & create the campaigns according to each country's specific needs & trends.
• Ensure the customer service team is briefed and aligned on a timely basis outlining promotions, new campaigns, and marketing 
activations
• Analyze data, engagement metrics, monitor and document campaign results, and track ROI to improve performance.
• Develop channel-specific content that is relevant to target markets to increase engagement online.
• Plan and execute the search engine optimization/search engine marketing strategy to improve search engine result performance,
optimizing digital channels on-page and off-page.
Zubair Sattar
• Research, establish, publish, and implement marketing methods and processes to existing online offerings to improve eCommerce sales performance.
• Ensure the content (promotions, packages, photography, etc.) of the website remain accurate, optimized for search engines, and 
brand compliant by managing the website.
• Perform regular audits to ensure content, photography, videos, and links are up to date, working, and fully utilized on websites 
and all third-party channels.
• Participate in developing new ideas such as special packages, programs, and promotional activities undertaken by the Sales and 
Marketing department.
• Work on Multi Channels like Google Search, Display, Facebook, Twitter, LinkedIn, Snapchat, Email Marketing, and Affiliate 
Networks. Finding out which channel best meets the brand's objectives by dividing the budget across multiple channels.
• Create & represent Monthly Marketing Review report in the meeting with all the analytics and results of the previous month.
• Managing creative, design, community, animation, content & SEO teams to ensure the success of marketing campaigns.

Achievements:
• Achieved 5 million+ sales in the second month & 11 million+ sales from scratch in the third month after joining the company
• Increased the website sales & monthly traffic of the website by almost ten times in three months
• Smoothened the whole e-commerce operations in less than three months
• On-boarding the brands on many different marketplaces
My core responsibilities as a Digital Marketing Manager/E-Commerce Manager are:
• Create and execute digital marketing campaigns, social media campaigns, email marketing campaigns, SEO marketing content creation, e-commerce strategy, PR activities, operations & omni channel plans for Diamond SupremeFoam, Supreme Home, Dolce Vita Home & Diamond Tyres.
• Plan & execute integrated marketing plans & 360° digital campaigns on various platforms, monitoring ROI and briefly discussing the increase in sales & improvements.
• Develop & execute successful on-page & off-page SEO strategies resulting in a 3x increase in website organic traffic and a 1.5x boost in conversion rates. Conducted thorough keyword research & implemented on-page optimization techniques resulting in top rankings for targeted keywords.
• Create & manage PPC campaigns & optimize landing pages for maximum ROI and utilize social media & content marketing to improve brand awareness and drive traffic to the website, resulting in increased engagement, conversions & lead generation.
• Improve website speed and performance through optimization and website design, resulting in improved user experience and higher search engine rankings.
• Keep track of product performance via google analytics to make sure that the right products are promoted and check on conversion rate. Focus to achieve KPIs and meet the targets.
• Conduct competitor analysis and market research to identify opportunities and gaps in the industry, resulting in the development of successful SEO strategies.
• Create & schedule the digital marketing budget & content calendar on a monthly basis.
• Community Management for all the brands including replenishment, queries, reviews, feedback & page score.
• Oversees all operations of e-commerce such as catalog & inventory management, order processing, last mile, customer service, marketing support, financials, technical upkeep, reporting, etc.
• Manage hundreds of orders booking daily & assigning them to the couriers & dealers via Omni Channel. Strictly follow-ups with the warehouse, dealers, and couriers regarding all the orders.
• Work in collaboration with the marketing & creative team to get creative on the web & digital to transform our social media & websites into highly profitable platforms.
• Improve website speed and performance through optimization and website design, resulting in improved user experience and higher search engine rankings.
• Manage a team of highly skilled individuals to ensure coordination between all functions.
• Monitor & report to the HOD & Director on all the E-Store activity.

My core responsibilities as Assistant E-Commerce Manager are
• Developed the e-commerce strategy and the strategic roadmap and overall operational plans for the market with the aim of developing online presence and market share
• Manage hundreds of orders booking daily and assign it to the couriers.
• Maintaining the Jockey Facebook & Instagram page, including replenishment, queries, reviews, feedbacks, and page score.
• Strictly follow up from warehouse and couriers regarding all the orders and update the customer accordingly
• Monitor and report to the CEO on all the E-Store activity including sales, return, performance analytics, changes, and updates
• Closely monitor the returns and make policies regularly
• Implement improvement plans for the E-Store and ensure store’s hygiene achieved
• Ledger Balance and order’s payment recoveries reconciliation of all E-Commerce Accounts on a monthly basis
• Coordinating and participating with the Sales, Marketing team and other departments on all on the ground and online events
• Choose SKUs of new arrivals and arrange the photoshoot accordingly
• Collaborate with digital team and brand to develop and execute effective e-media strategy to ensure best in class e-shopping experience across the shopper journey.
• Lead projects with sales, marketing and supply chain teams, in developing e-packaging, online promotions, optimize RTMs and develop new business models 

My Core Responsibilities as Sales Executive at Masharia Ashbal Hgirmat are:
• Market visits for identifying new leads on daily basis and achieving sales targets monthly & quarterly basis.
• Planning, Execution, and Forecasting for business growth.
• Provide, promote, and monitor marketing ideas and responses.
• Attend the customer with a professional attitude, make necessary quotations& western 3D designs of the Kitchen.
• Pitching new Kitchen’s new & quality materials and accessories to customers
• Manage and follow up on any potential new retailer queries.
• Work closely with Director in organically improving sales results and client relationships.
• Assist the Director to implement the business development plans & participate in the process of formulating the business.
• Managing& supporting all Account Administration duties.

My Core Responsibilities as Sales Executive at Masharia Ashbal Hgirmat are:
·         Achievement of sales target, monthly & quarterly basis
·         Planning, Execution and Forecasting for business growth.
·         Provide, promote and monitor marketing ideas and responses 
·         Attend to the customer with a professional attitude and make necessary quotations 
·         Pitching new Kitchen’s materials and accessories to customers
·         Market Visit for identifying new leads
·         Manage and follow up on any potentially new retailer queries 
·         Work closely with Manager of Sales in organically improving sales results and client relationships 
·         Assist the Manager of Sales to implement the business development plans and participate in the process of formulating business and projects 
·         Achieving the assigned monthly sales target
·         Handling & supporting all Account Administration duties 
·         Making new 3D designs of Kitchen for customers on KitchenDraw
 

Online Sales Executive Dec 2017 - May 2019
My core responsibilities as Online Sales Executive are:
• Planned, developed & managed the E-Commerce operations from order receiving to delivery at the customer’s doorstep.
• Maintaining the Diamond Supreme Foam website& Easypaisa portal and Daraz.pk dashboard including product listing & descriptions, store inventory, pricing, replenishment, product activation, and deactivation.
• Strictly follow up with factories and delivery departments regarding all the orders and update the customer accordingly.
• Monitor and report to the Project Director on all E-Commerce sales performance analytics, changes, and updates.
• Handling all E-Commerce campaigns of the Diamond Supreme Foam website and Daraz.pk store.
• Implement improvement plans for the E-Stores and ensure the store’s hygiene is achieved.
• Ledger Balance and order payment recoveries reconciliation of all E-Commerce Accounts on a monthly basis.
• Answering the social media queries (Inbox & Comment section) of Diamond Supreme Foam, Daraz.pk, and Dolce Vita Home on Facebook & Instagram pages.
• Coordinating & participating with the Sales, Marketing team & other departments on all on-the-ground and online events.
• Attend and manage all events & exhibition layout plans, product selection, customer dealing/selling, new product launch planning, venue arrangement, and management.
Sales Coordinator Sep 2016 - Dec 2017
My core responsibilities as a Sales Coordinator are:
• Assigned complete region’s responsibilities within the first 3 months.
• Received the orders from dealers & distributor network and filled orders using the internal ERP (Enterprise Resource Planning) system, communicated the expected delivery date, and explained backorders.
• Checking ledger balance of parties and reviewing orders for accuracy & completion.
• Forward the order-to-order auditor after complete verification.
• Support outside Sales Officers/Executives by answering phone calls and e-mail inquiries.
• Follow up with factories regarding orders deliveries and update the concerns.
• Communicate with other departments in order to troubleshoot, report and track problems.
• Coordinate with marketing department & vendors regarding BTL (boards, inside & outside branding) operations.
• Attend monthly Sales Team & Board of Directors meetings and provide sales and stock analysis reports.
• Develop good relationships with other departments, dealer networks, and customers