Berger Paints, Pakistan Ltd.
National Manager Sales – Vehicle Refinish Business February 2019 - Present
● Looked after Vehicle Refinish Business nationwide, consisted on 4 business lines-handle B to B sales and through network of dealers and distributor
● Assigned and executed monthly/yearly sales budget and collection targets.
● Managed a 13 person sales team to achieve the targets
● Responsible for Material Forecast, sales and collection analysis and budget analysis
● Contributed to development of sales related policies, including policies for teams’ incentive, trainings etc.
● Responsible to limit the debtors/aging as defined by company and monitor the credit exposure in the market.
● Maintained the gross profit margin as defined by the company.
● Used Market Intelligence for pricing and product modification through the relevant department.

Regional Sales Manager Non-Retail- Business Centre and North July 2016 – January 2019
● Lead a team of 16 individuals to accomplish 102% sales volume and value; and got the award for the best RSM in all three Region
● Gain the Powder Business in North –Gujrat Fan Industry by selling 36 tonnes in six months, in the presence of local competition.
● Got the first business Break Through in Chinese four-wheeler at FOTON JW and PRINCE –DFSK Manufacturer of Commercial Vehicles.
● Retained the Atlas Honda ED and Pre-treatment business since 2007, per month Turn over alone this business is 10M.
● Responsible for non-retail business at the centre and the north Region of Pakistan. The business comprised of 3 Business Lines Automotive, General Industry & Powder Coating Business.
● Closely liaison with major OEMS players in two-wheeler, three-wheeler and four-wheeler segment. This included Japanese and Chinese manufacturers.
● Ensured smooth lines of supplies & services, as per the needs of the client, to ensure business retention.
● Material forecasting to meet the very tight customer deadlines to avoid any shortages.
● Price negotiation with the top players in the market, to make the business viable and profitable, as per SOPS defined by the company.
● Monitored and restrained the credit Exposure /Aging parameters defined by the company.
● Restrained the finish goods stocks and Raw Material against the provided forecast and responsible to minimize the Gap.
● Gave inputs to the senior manager for making incentive policy and sales related policies to motivate the team.
● Achieved monthly/annual sales targets and monthly collection targets.
● Identified and conducted need assessment analysis for capacity building of sales team
● Curtailed the sales team expense as per SOPS.

Assistant Sales Manager Non-Retail- Business July 2014- June 2016
● Responsible for non-retail business in centre region, this is consisted on 3 Business Lines Automotive, General Industry & Powder Coating Business.
● Conducted material forecasting and ensured that inventory levels are maintained as per the defined SOPs.
● Negotiated prices, as required, to maintain the gross profit in the agreed range.
● Expanded business volume by exploring new segments, products.
● Liaison with sales team and technical team for complaint handling and testing of new products.
● Receivable ageing and credit Exposure to kept in defined parameters.
● Successfully achieved monthly target and secured monthly incentives for the team.
● Achieved 100% sales and collection targets.
● Improve Powder Paint Business in centre Region and brought down the receivable amount by 70%.
● Ensured that at least 90% business share is intact in two-wheeler segment, both in chines and Japanese Manufacturer.
● Ensured that at least 80% business share is intact with all the big two-wheeler vendors.
● Closed the sales at 105% in 2016 and qualified for the National Sales Winner Conference Thailand.


Area Sales Manager Non-Retail- Business July 2012- June 2014
● Delivered the sales targets to achieve sales and collection was outstanding more than 100%,
● Ensured that more than 90% share in Chinese two-wheeler market was intact.
● Lead sales in two Business Lines in Centre Region Automotive and General Industry.
● Managed the centre team, comprising of 6 individuals, to ensure to meet the Sales and Collection Targets.
● Forecasted materials and monitored the level of finished goods staff.
● Monitored receivable ageing and kept it at the required level.
Territory Sales Manager Automotive and Pre-treatment Business July 2008- June 2012
● Lead automotive and pre-treatment business in Lahore and surrounding.
● Forecasted and priced for the major player of two-wheeler, three-wheeler and four-wheeler customers
● Secured the ED PAINTS and Pre-treatment business at Atlas Honda SKP Plant in 2008. The company won this business in the presence of players like ICI. The volume of 1st Tank of ED was 18 Tonnes which has the monetary value of PKR 15 million.

Senior Sales Officer July 2004- June 2008
● Managed key sales accounts like Honda Atlas Cars and Atlas Honda.
● Provided around the clock customer-service and client facilitation as the client was working on two-shifts.
● Ensured timely delivery of supplies.
● Liaison with Technical staff for trouble shooting and testing of new products/shades.
Sales Officer July 2000- June 2004
● Managed and lead the sales in Lahore. This included sales through dealers’ network and B to B.

Xerox Printers (Document World Pakistan Ltd).
Trainee (Sales) April 1999 – September 1999
● Introduced a new brand of printers (Including Laser Jet and Bubble Jet) in Punjab.
● Created dealer network throughout the Punjab.
● Successfully sold the product, as per the target, at the corporate level.
● Conducted surveys to get market information and understand the needs & requirements of the customer.
● Conducted seminars to inform the dealers about the new product.
● Analysed the competition & made new strategies accordingly.
Academic Background
Master’s in Business Administration (Major in Marketing) 1998
College of Business and Administration, Lahore

Master’s in Economics 1997 University of Punjab, Lahore
Bachelors’ in commerce 1994 Punjab College of Commerce, Lahore
Additional Information
Languages: English, Urdu and Punjabi Software: Proficient in the use of MS Office
Training and Seminars:
● HR for Line Manager conducted by Accelerate
● Team Building –I am with you by Training Impact
● Professional Filed Sales Management by Training Impact
● Time and Stress Management by National Outreach Program
● Leader Ship and Delegation Skills Training Impact
● Team Impact by Training Impact
● Business English Program at PIM