● Create classification and regression Predictive data Models using Spss data modeler
● Generating insights using data mining techniques
● Reporting, data management, or data analytics, and visualization using market-leading tools, including statistical software packages such as SPSS, R, Excel

Understanding the business prospect of marketing campaign
Using SPSS Modeler to troubleshoot the desired Models e.g Early Churn, Zero Balance, Prepaid Churn Prediction
Installation of UNICA Marketing Operations and UNICA Campaign
Configuring all the desired parameters including Webshphere and ORACLE DB
Creating streams using SPSS Modeler to generate data for Campaigns
Creating campaigns according to the business plan
Scheduling and monitoring the campaigns
Executing and report generations of the UNICA and SPSS
Writing SQL queries to group the target customers for the campaign
Administration of UNICA, SMS and Provisioning applications
Generating reports using IBM COGNOS
Tuning database and application side to run a successful campaign
Optimizing the flow chart and the customers involved to make best use of the window available
Creating daily / weekly and monthly report to show the progress and revenue enhancements
Maintained high customer satisfaction through the delivery of high-quality, timely and thorough solutions to customer problems.