Head of Sales District Rahim Yar Khan with 13+ years of experience in diversified industries such as Telecom, Internet Service Provider, media, manufacturing & fertilizer companies. Currently working for No1 Fertilizer producing company in Pakistan (Fauji Fertlizer Company Limited). Overall experiences have a large spread covering consumer and retail marketing, retail development, franchise management, data analysis and handling.
Currently managing entire district Rahim Yar Khan in terms of fertilizer sales monthly/annual targets. Handling existing dealer network and creating new network where required. Managing two warehouses at sales district Rahim yar khan for adequate supply of fertilizers to dealers. Handling various agriculture related activities in coordination of local agriculture officer of the district to promote effective usage of fertilizer.
·Developing Sales forecasts yearly product wise/dealer wise/sale point wise.
·Ensuring company annual sales targets of all products.
·Organizing various agri services activities with local agriculture team
·Planning new sites to match competition foot print
·Handling existing dealer network for sales targets achievement and identifying potential parties for expansion
·Managing existing warehouse operations and also identifying nee warehouse as per needs.
·Monthly inspection of warehouse to ensure stock check and product handling as per company SOP’s
·Attending district advisory committee meetings to represent the company
·Execute various consumers surveys as per needs of company
·Ensuring timely submission of monthly and annual reports to management
·New Product launch execution & reporting
·BTL planning for new product launch
·Designing regional TGT’s on various domains to ensure regional profitability
·Planning new sites to match competition foot print
·Managing ROI & investment of business partners
·Handling routine operations tasks (franchise induction/ penalty/area rationalization
·Managing complete commissions of franchise & retail
·Extensive reporting on various segments including dashboards
·Product refresher trainings to S&D teams
·Dashboard development at regional level
·Execution of Retail Marketing campaigns & reporting
·Handling retail base of 28k in entire central 1 region
·New Product launch execution & reporting
·BTL planning for new product launch
·Designing regional TGT’s on various domains to ensure regional profitability
·Planning new sites to match competition foot print
·Managing ROI & investment of business partners
·Handling routine operations tasks (franchise induction/ penalty/area rationalization
·Managing complete commissions of franchise & retail
·Extensive reporting on various segments including dashboards
·Product refresher trainings to S&D teams
·Dashboard development at regional level
·Execution of Retail Marketing campaigns & reporting
·Handling retail base of 28k in entire central 1 region
·Designed 31 grids & around 128 franchise boundaries on google earth
·Planned Y-2017 & Y-2018 new site roll out for central region
·Performance management of new sites in terms of revenue/base etc.
·Managing & tracking performance of data, voice & hybrid bundles
·Planning CLM campaigns & targeted SMS bulks for various products
·New product launches & communication of price changes at all levels
·Developing targeted POS as per area dynamics for retailers
·Revenue & subscriber base yearly forecasting
·Trainings & product refreshers also conducting surveys at retail
·Monitoring overall site level utilization/ data traffic & ensuring availability KPI’s such as TCH, Nodeb & Enode b as well as power planning for new & old sites
·Evaluating major KPI’s including (Gross Add, Gross churn, recharge, usage in terms of minutes & average revenue per user) etc.
·New product launches pre & post impact on revenue
·Developed retail categorization in terms of plat/Gold/Silver based on their recharge per day
·Ensured bio metric retailer footprint of 10k in Lahore city
·Managing franchise operational issues including new franchise induction, penalties & area rationalization cases
·Implementing various retail promotions at retail level & monitoring their performance
·Ensuring retailers stock levels at minimum benchmark of 2days
·Developing franchise commission & designing franchise ROI model to ensure profitability
·Developed franchise investment calculator to gauge investment required against target
·Developed reports for area violation of MBB devices across other regions
·Implemented zong retailer commission booklet on value added services at retail
·Managing franchise credit & stock issuance (SIM’s/Scratch card) etc.
·Ensured business partners follow proper SOP’s for franchise maintenance & cleanliness
·Trainings & product refresher for business partners & sales staff
·Customer Segmentation based on their revenue
·Launched local cable & radio campaigns for “hello” bundle
·Designing various CLM campaigns including recharge, dormancy etc.
·Monitoring of quality of sales & subscriber churn impact
·Developing SMS bulks & interactive voice record for core products
·Developed around 300+ customized model shops in rural areas
·Identifying top & bottom selling areas product wise in terms of revenue
·Identifying reasons for revenue decline at city level to improve as a whole
·Developed market intelligence report on weekly basis to check on competition core products
·Developing Point of purchase outlets with proper on store & in store branding
·Managing complete pool of vendors for BTL activities & also point of purchase outlets data base
·Conducting retail audits through merchandising teams to improve channel health & retail expansion
·Communication of product & price change to retail & planning retailer/merchandiser trainings
·Developing & communication of sales promotion’s at retail
·Planned massive highway wall chalking campaigns of around 400k Sqft in one year
across region
·Conducted a thorough re branding exercise on 20 franchises to improve overall brand image
·Handling a team of 20 merchandisers in terms of their route planning, hiring, firing & salary management
·Developing Point of purchase outlets with proper on store & in store branding
·Managing complete pool of vendors for BTL activities & also point of purchase outlets data base
·Conducting retail audits through merchandising teams to improve channel health & retail expansion
·Communication of product & price change to retail & planning retailer/merchandiser trainings
·Developing & communication of sales promotion’s at retail
·Coordinating with trade marketing teams nationwide for ongoing ATL & BTL activities planned
·Developing Point of purchase outlets with proper on store & in store branding
·Managing complete pool of vendors for BTL activities & also point of purchase outlets data base
·Conducting retail audits through merchandising teams to improve channel health & retail expansion
·Communication of product & price change to retail & planning retailer/merchandiser trainings
·Developing & communication of sales promotion’s at retail
·Planned massive highway wall chalking campaigns of around 700k Sqft in one year
·Deployed around 2000 shop signs (fascia) for a rural project
·Executed rickshaw branding campaigns & available here sign across region
·Conducted a thorough re branding exercise on 27 franchises to improve overall brand image
·Handling a team of 30 merchandisers in terms of their route planning, hiring, firing & salary management