Maintaining customer relationships.
Setting and meeting sales targets to increase revenue.
Finding ways to ensure efficiency of sales operations.
Devise effective territory sales and marketing strategies.
Analyze data to find the most efficient sales methods.
Meet with customers to address Concerns and provide solutions.
Discover sales opportunities through consumer research.
Present products and services to prospective customers.
Participate in industry or promotional events (e.g. trade shows) to cultivate customer relationship.
Conduct training in sales techniques and company product attributes.
Assess sales performance according to KPIs.
Monitor competition within assigned region.
Prepare and submit reports to the Sales Director.

• Achieve budgeted sales margin targets of Fresh, Foods & UHT products to deliver the company’s growth objective.
• Achieve product distribution in all Trade channels as per the recommended portfolio to optimize sales & increase market share.
• Maintain wastage under budgeted level to optimize margins.
• Ensure all TC/ credit customers are in line with company policy to avoid any financial loss to company.
• Set/ review targets for salesmen to achieve overall target objective of the area.
• Retain/ negotiate for existing/ new shelf space to maintain market dominance.
• Ensure product hygiene & freshness in all trade channels to achieve optimum customer satisfaction & product quality.
• Ensure all staff members are equipped with the required skills & knowledge to optimize team productivity & performance.
• Motivate & encourage his team to optimize individual potential & productivity.
• Conduct effective & regular meetings to review performance & provide feedback.

• 100 % target achievements.
• Successful sales and stock management of more than 30 SKUs.
• Ensure smooth vehicle operations and route to market.
• Effective implementation of channel wise structure.
• Regular preparation and analysis of P & L account.
• Significant increase in numeric and weighted distribution.
• Successful execution of promotional schemes and budget management.

• Successful execution of all promotional activities.
• Well organized data entry and record keeping (Salesman wise, SKU wise, and Territory wise).
• Regular cash memo verification and claims preparation.
• Best traceability model development, which ultimately got implemented all over Lahore.
• Timely sales reporting and reconciliation of stocks.