Consistently exceeded quarterly revenue targets by 100%-120% for assigned accounts and regions through strategic sales & marketing initiatives. Regularly presented detailed monthly performance reports to senior leadership, including the Manager, CRO, CFO, COO, and CEO, outlining key insights, growth opportunities, and strategic account plans that contributed to sustained revenue expansion and business success.
Negotiated contracts with leading global consulting firms, including McKinsey & Company, BCG, E&Y, PepsiCo, KPMG, and Bain & Company. Utilized targeted outreach strategies, competitive market analysis, and structured negotiation techniques to drive successful deal closures and revenue growth.
Expanded Atheneum’s client portfolio across multiple geographies by identifying and securing new business opportunities through inbound leads and outbound business development efforts. Strengthened relationships with key accounts to drive long-term growth while continuously exploring new market opportunities. Led business development efforts in Africa, driving a 60% revenue increase and transforming an underperforming market into a key revenue contributor through targeted sales strategies and strong relationship-building initiatives.
Led a successful client reactivation program, increasing engagement by 70% through the revival of dormant accounts and conversion of prospects into lasting partnerships; strategically cross-sold B2B and B2C surveys to new and existing clients, driving incremental revenue growth.
Successfully managed and executed client projects across Healthcare, Private Equity, Consumer Goods, and the TMT industry. Compiled and delivered comprehensive final reports with data-driven insights, enabling informed decision-making and ensuring project success.
Designed and executed targeted marketing campaigns using data analytics and consumer behavior insights to boost client engagement.
Trained new BD team hires on client feedback management, marketing campaigns, and contract negotiation, conducting mock sessions to enhance skills.

Conducted targeted email and LinkedIn outreach to clients across various sectors, developed impactful case studies, and successfully engaged cold and warm leads by designing a compelling service one-pager and creating LinkedIn polls to boost brand visibility and client interaction.
Assisted account managers by conducting industry research, analyzing data, creating presentations, and developing detailed client reports to support the successful execution of client projects.
Effectively leveraged CRM systems to manage inbound and outbound leads, track progress, and optimize pipeline performance for improved conversion rates.
Arranged regular feedback calls with clients at the end of each engagement to gather insights on their experience, understand their preferences, and identify areas for improvement. Ensured that client feedback was analyzed and implemented before the next engagement, enhancing service quality, client satisfaction, and long-term business relationships.

•  Collaborated with sales and marketing departments to support client acquisition.
•  Created brand awareness, communicated with the target audience, and built and developed customer relationships.
•  Communicated directly with customers, retailers, and wholesalers to build strong business networks and relationships.

Worked as a marketing intern at Tetra Pak under the supervision of Sir Ammar Mursalin (marketing manager of Tetra Pak). I worked on a project which was "Minimum Pasteurization". In this project, we calculated the demand and supply of loose milk in Punjab and learned about the advantages of Pasteurized Milk.