- Lead marketing activities, including trade branding, BTL, and ATL campaigns to increase brand awareness and engagement for Fast Lights.- Develop, manage, and track marketing budgets, ensuring effective allocation and cost efficiency.- Manage all the marketing collateral and creative content, including catalogs, profiles, and TDS materials.  - Assist in the development and implementation of marketing strategies and campaigns.- Successfully executed the product launch events of Fast Lights in 9 cities enhancing market presence in Karachi, Lahore, and Islamabad.- Execute the launch of the Fast Lights Architectural Product range in the Museum of Light at IAPEX Lahore, driving product visibility and customer engagement.- Coordinate and execute various marketing initiatives, such as events, promotions, and advertising campaigns.- Collaborate with the internal stakeholders (product team and graphic designer) for marketing collateral artworks. - Work with an agency for website and social media content management.- Liaison with vendors for nationwide branding operations, ensuring cohesive brand representation.- Responsible for E-Commerce management and campaigns to boost online sales. - Prepare detailed monthly reports on marketing activities, social media campaigns, and E-Commerce sales.

· Prepare and implement marketing strategies for BTL activities to boost sales.· Conduct market research to analyze market trends.· Handling BTL and print media campaigns in the supervision of marketing manager.· Work with activation agencies and make relevant media and creative plans.· Played a key role in the launch of Bhera Food Forum (Motorway M2), Emporium Mall, Packages Mall and Giga Mall of Simply Sufi XPRS. Ran different campaigns on digital media and outdoor media to create awareness of brand and its product.· Conduct random market visits to assess brand positioning.· Responsible for managing the company’s digital media campaigns and share its result with manager.· Manage e-commerce platforms to generate online sales.· Prepare specific deals for Simply Sufi XPRS restaurant and analyze its result to forecast future goals.· Manage trade promotional activities and marketing events like Pakistan Edible Oil Conference (PEOC) 2018 and 2019.· Participated in different marketing events like Karachi Eat, Lahore Eat Festivals and Soul Fest.· Designed and implemented a re-launch plan of Simply Sufi XPRS mobile app by engaging social media agency.· Organize various BTL campaigns, such as Independence Day, Pakistan Day activities and coordinate with designers for artworks.

• Making sales comparisons for BTL campaigns.
• Designing promotional schemes within the allocated budget for LMT stores to boost sales.
• Design discounts offer for different stores according to customer buying trend.
• Surprise market visits for identifying loop-holes in availability of stock, branding and deals with store management for additional shelf spaces.
• Conducting market research through different BTL activities, blind tasting of products, telephonic feedback and direct customer feedback about Simply Sufi frozen products.
• Need Identification analysis.
• Developing marketing and sales strategies for different campaigns to capture impressive market share.
• Organized and participated in various exhibitions including International Poultry Exhibition, Dawn Lifestyle Expo to build PR and to create brand awareness.
• 3P’s (Product, Placement and Promotion) of Simply Sufi Chicken Products.
• Gathering feedback and information from social media traffic and telephonic conversation with customers to help increase effectiveness of marketing strategies and to improve market share.
• Attended Punjab Food Festival organized by Punjab Food Authority and Halal Conference organized by Punjab Halal Development Agency.
• Designing various product tasting activities at different hotels and restaurants to create product awareness for increasing market share in frozen industry and to provide training to promotional staff.
• Handling various sponsorships and financial support activities for health institutions and NGO’s for promoting health awareness.

• Worked in retail banking and operations department.
• Main focus on client relationship building,

• Investment marketing.
• Forecasting of commodities (Gold, Oil and Sliver) via monitoring of Pakistan Mercantile Exchange.
• Generating new prospects.

• Worked in retail, credit, and consumer liabilities and operations department of the bank.

Work in operations, accounts and customer services