o To lead the collaborative project with Zong-CMPak nationwide to improve M&P sales, enhance customer-base and to establish brand positioning to penetrate in retail market through customer services centers and franchises of Zong across country.
o To pitch international brands i.e. (Panasonic, Alcatel, OBI, ZTE, LongCheer, HTC, Oppo, iPhone, LG etc) for having a presence in local market by developing commercial and technical proposals that include business planning, footprint expansion, conduct marketplace analysis, budgeting, pricing, product testing and comparative study, portfolio selection, sales projections etc.
o Establish business alliances to launch and execute joint ventures with local telecom cellular operators i.e. (Mobilink, Telenor and Zong).
o To deal with telecom principal to build-up customize programs, implementation of marketing activities including promotional and advertisement roll-out plans, branding and merchandising strategies that generate sales of new or selected products and improve sell-through for target markets.
o Provide critical assistance in business planning and decision making to top management.
o To supervise the execution of dispatches and after sales support deliveries to M&P service centers through OCS courier partner to build customer loyalty and to strengthen support functions to sales.
o To manage the commercial and regulatory compliance with government sectors i.e. (PTA, excise and taxation, FIA, Custom etc) to ensure that company adheres to legal standards and in-house policies in all aspects and level of business.

o Led market launch of new products. Identify opportunities, make forecasts, research new product possibilities, develop and execute successful programs to launch new products within strict deadlines and budgets. Design and coordinate special onsite events and incentives programs to promote product awareness and increase sales. Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
o Manage supply chain and stock mix of a company and the different demands on that stock influenced by both external and internal factors. Creation of purchase order requests to keep supplies at a reasonable or prescribed level.
o Train merchandise coordinators and sales associates to implement merchandising and visual strategies to support company wide, on-floor programs. Work with field marketing team to create floor plans consistent with product assortment and key initiatives. Develop Customize materials for on-floor coordinators, including seasonal product and merchandising briefs, point-of-sale and product placement plans for brand reaching all customer segment.

o Oversees all the steps with global suppliers (ODM/OEM) related to product line and supply chain process including, product portfolio planning, product development schedules and manufacturing, pricing and negotiations, orderings, forecasting, delivery schedules, importations, logistics, and warehousing.

o Plan annual / long range product oriented strategies including portfolio development, resource utilization, product trends and performances. Analyzing product competitiveness & competition activities. Solicit feedback on product usage convenience, quality, gaps and new requirements.

o Conceptualize & create potential product to meet nationwide customer requirements and keep the portfolio exciting & ahead of competition at all times. Identify end-user needs and demands to explore market expansion for the products.

o Product planning & strategy development for the projects portfolio.
o Marketing communications & media planning (ATL & BTL).
o Creative development through advertising agency/s.
o Plan, develop and execute marketing mix strategies for the newly launched products.
o Successfully led the strategies for growth of multiple VAS services and product lines.
o Work with all cellular service provider /Telco’s in various business functions and capacities across the telecom value chain.
o To look after the company’s digital / online marketing including corporate website. Update the product literature web content, consumer and sales schemes, new launches and promotional guidelines etc.

o Associated with leading global brands like P&G (Perfumes), Clarins (Skin Care), Karaja (Makeup) etc.
o Assisted group brand manager in making decisions and building new ideas that will contribute to the success of the brand's competitiveness on the market.
o Increases the brand impression over the customers through ATL/BTL promotional activates so that the sales of the product is increased. Developing of countrywide sales forecasts and executing promotional initiatives to sales profitability. Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs. Closely monitors the new launches, market trends, sales volume and all other activities related to brand.