Communication, Partnership & Resource Mobilization: mobilized USD 3.9 million in country- level grants; led the process for development and implementation of communications, partnership and resource mobilization strategy; and introduced e-newsletters for external stakeholders including donors and international partners.


Media & Donor Relations: led the process for the development of videos, audio and pictures for broadcast on national TV and radio channels; supported in writing content for distribution through national and international media, blogs and social media.


Strategic Partnerships: led the development and strengthening of strategic partnerships with the private sector and non-profits.


Outreach & Engagement with Stakeholders: advised and guided UNDP’s outreach and engagement for Government, IFIs, bilateral and multilateral organizations, Private Sector and Foundation partnerships, focusing on achievement of the set results.

▪ Fundraising and proposal writing: drafted proposals and concept notes for multiple multilateral and corporate donors; successfully managed to raise funds worth over EUR 5 Million; managed a portfolio of EUR 35 Million;
▪ Partnership management: led the process of partner selection in Sindh and Khyber Pakhtunkhwa provinces; managed due-diligence and signing of agreements; coordinated reporting and quality assurance of programme implementation;
▪ Reporting to HQ, donors and government: developed / refined and submitted reports to ACF headquarters in France, donors (the European Union, Skala, SIDA, ECHO), and government (the Ministry of Interior);
▪ Budget monitoring and controlling: Ensured that budgets are spent according to planned activities and agreed timelines and resources are available for timely execution of planned interventions while ensuring value for money, transparency and accountability and preventing conflict of interest;
▪ Communication and visibility: managed development, design and printing of IEC material for EU PINS ER-2 programme; worked with consultant to produce documentary film; managed social media pages of ACF; managed large-scale annual events of ACF; and supported programme and logistics team in selection of vendors, design and development of visibility material, and finalising communication plans;
▪ Internal strategies and policies: drafted Mission Programme Strategy 2019-2023; developed strategies for fundraising, advocacy, and communication.

▪ Capacity building: Delivered trainings on proposal writing and fundraising to 5 implementing partners of Oxfam Novib, and partner organisations of Balochistan Rural Support Programme; developed capacity action plans for implementing partners of Oxfam Novib and Oxfam GB.
▪ Impact evaluation: Conducted impact study on PPR vaccination by FAO in 8 districts of Pakistan; conducted impact evaluation of country programme of Penny Appeal UK
▪ Market research and baseline studies: Conducted research study for World Vision International on pricing of livestock in District Muzaffargarh; conducted baseline on MNCH in Punjab for CBM International
▪ Due-diligence and capacity assessment: Conducted capacity assessments of Aurat Foundation, Sindh Development Society, PREPARED, PRDS, Help Foundation, SMART and MEHER on behalf of Oxfam in Pakistan; identified implementing partner for large-scale health project of CBM International in Punjab
▪ Business development: Written business development proposals and successfully generated millions in business.

▪ Proposal development and fundraising: Managed a portfolio of approximately £ 5 million GBP and raised institutional funds worth £ 3 million GBP; Developed, submitted and negotiated more than 20 proposals with 52% success ratio.
▪ Internal and external coordination: Acted as focal person for all external and internal donors and led institutional fundraising department;
▪ Consortium and partnership management: Worked in consortiums to represent the organisation and contributed in development of grant proposals and concept notes for DFID, and ECHO.
▪ Strategic planning: Participated in strategic planning process of the organisation.
▪ Capacity building: Built capacity of programme staff on fundraising, proposal writing, programme development and other relevant topics.

▪ Project management: Managed overall implementation of "The Bridge" – a short-term project on issues of rape and minority rights funded by FCO UK and implemented in Islamabad, Lahore, Southern Punjab and Northern Sindh; coordinated the delivery of specified project activities and undertook specified technical/support tasks.
▪ Team management: Managed a team of 12 persons including communication manager, M&E officer, field coordinators, and social mobilisers.
▪ Communication & research: Worked with consultants to conduct research studies and produce documentary films on rape, forced conversions, and women rights in Southern Punjab and Sindh.
▪ Donor liaison and reporting: Produced quality and analytical programme reports that highlighted programme activities, especially in relation to indicators of the project as documented in the LFA and submitted the same to the donor in timely manner; coordinated with the donor effectively.

▪ Head of creative department: Led overall creative department of the company which is one of Pakistan's largest advertising agencies.
▪ TV commercials and print ads: Developed copies for several TV commercials and print ads for various government and private clients;
▪ Documentary films and talk shows: Wrote scripts for documentary films and lyrics for song for Fauji Fertilizer Company; created script for documentary for Pakistan Telecommunication Authority for launch of 3G / 4G in Pakistan; produced radio talk shows on energy resources of Pakistan for power distribution companies and USAID.
▪ Development of IEC material: Created IEC material on water, sanitation and hygiene issues for Plan International.

▪ Head of the organisation: Worked as overall head of the organisation; ensured ongoing local programmatic excellence, rigorous programme evaluation, and consistent quality of finance and administration, fundraising, communications, and systems; recommended timelines and resources needed to achieve the strategic goals;
▪ Strategic and programme planning: Developed, recommended, implemented and managed comprehensive organisational policies and programs; developed successful project grant proposals for USAID, the Asia Foundation, International Organization for Migration (IOM), and Trust for Democratic Education & Accountability (TDEA); developed and implemented strategies to maximise the synergies among programme areas;
▪ Governance: Worked with the Board of Directors to prepare strategic plan for next five years, annual budget, and annual work plan;
▪ Quality assurance: Ensured that the project deliverables are on time, within budget and at the required level of quality.

▪ Project management: Executed Livelihood Enhancement & Protection Project – a joint venture of Pakistan Poverty Alleviation Fund (PPAF), National Rural Support Programme (NRSP) and Paidar in two districts (Bahawalpur & Bahawalnagar) according to the project plan; prepared project implementation plans and ensured implementation within time & budget;
▪ Vendor engagement: Engaged vocational training service providers and signed contracts with them;
▪ Monitoring and reporting: Monitored the quality of training throughout the project period and prepared periodic progress reports for onward submission to the donors.

▪ Coordination with government and donors: Coordinated with the Directorate General of Social Welfare, Lahore at provincial level; and District Government Bahawalpur and Plan Pakistan on district level.
▪ Project management: Executed the project as per plan with the help of a team of 20 persons including WASH Officer, Education Officer, Health Officer (Doctor), Child Protection Officer, Livelihood Officer, Community Development Specialists, and Admin Officer; reviewed the quality of the work completed with the project team on a regular basis to ensure that it meets the project standards; ensured timely reporting and compliance to donor regulations; supervised overall program, financial and HR management of the project.

▪ M&E strategies: Developed overall monitoring and evaluation procedures for the organisation; development monitoring frameworks & plans for various projects; developed operational policies and procedures for the organisation in close consultation with the Board of Directors.
▪ Quality assurance: Monitored all project & programme activities and progress towards achieving the intended outputs; produced periodic progress & monitoring reports for the Board of Directors, CEO and COO.
▪ Proposal writing: Developed successful multi-million-dollar project grant proposals for UNICEF, UNDP, Concern Worldwide, Plan Pakistan, PSDF, and the Government of Punjab.

▪ Project execution: Executed the projects in accordance with the approved project plans.
▪ Child protection: Acted as Co-chair of Child Protection Working Group.
▪ Coordination with cluster: Coordinated with Child Protection Sub-Cluster, Unicef, Provincial Disaster Management Authority (PDMA), District Government, line departments, CSOs and other NGOs/INGOs working in the district for provision of referral & psychosocial services to flood-affected children.
▪ Proposal writing: Developed successful project grant proposals for child protection in flood-affected areas.

▪ Monitoring and evaluation: Monitored and evaluated overall progress of projects & programmes on achievement of results; supported Project Managers in the preparation of reports on the findings and lessons learnt from project innovations; worked as focal person for Leadership in Reproductive Health Project of LEAD Pakistan.
▪ Communication and visibility: Drafted content for organisational newsletters, quarterly & annual reports, website and social media.