Working as Sale Operations Lead, Managing team of 4 SOOs based in regions. 
Assisting NSM & COO for all operational matters to enhance sales volume 
Supporting the Sales team with process improvement, implementation of SOPs & Policies, tracking and analytics relevant to sales functional areas
Preparing Sales Forecast, Monthly Targets and Sales Data Sheets
Presenting Sales Reports (Dashboards) & Analysis to Management 
Strong liaising with Supply Chain, Production, Warehouse Operations, Finance & Logistics for planning, execution & achievement of Primary Sales targets 
A strong check on evaluation of distributions’ claims and monthly expense claims
Reconciliation of Distributor’s ledger, Inventory/Stocks  
To Enhance sales productivity by enabling the team to work smarter by simplifying processes
Organising Sales Trainings, Workshops, Meetings & Conferences 

·Managing Organizational Sales 120 million by Developing Distribution Model
·Promoting the leading brands specially Pulmonol (1bn Brand)
·Setting Targets for Primary & Secondary Sales among Distributors & Teams
·Meeting Planned Sales Goals (Short Term & Long Term)
·Coordinating with Marketing & Operations for efficient business
·Promoting the organization & products to end customer
·Hiring, induction, orientation & development of SPOs/ MIROs & TSOs
·Overseeing the activities & performance by the sales team & Distributors
·Planning & Execution of Soft Activities for business promotion
·Maintaining Strong liaison between all stake holders

.Building & Implementing Distribution Model to increase productivity
·Responsible for Trade Marketing Business of 80 million
·Setting route plans for enhanced coverage
·Establishing an effective business relationship with Distributors & Key Accounts
·Allocation of Area, Bricks & Setting Targets of Teams & Distributors
·Suggesting Trade Offers & Schemes according to business need.

·Obtain Primary Sale Orders from Customers as per their Monthly targets with 100% achievement of 15 million (Average Monthly Target)
·Responsible for Trade Marketing / Sales Operations
·Strong liaison with MSD, Finance, Sales & Marketing, Supply Chain, IT & Finance
·Sales Target Analysis (Primary Vs. Secondary)
·Settlement of Distributors Claims (FOC Bonus, Discount, Stock Transfer, Damages)
·Evaluation & physical verification of a new customer at the time of Agreement
·Monitoring overall sales process of Key Accounts, Institutions, General Trade & Regional Distributors
.Verification od Redistribution Cost, DSR Salaries, Trade Schemes and Free Sampling  
·Implementation of OSDA (Online Sales & Distribution Software) on GT Distributors all over the Pakistan.
·Monitoring of sales by identifying healthy and potential customers
.Replenishment of stocks by making transfers among the distributions where it is needed
·Focused on SOPs and committed to apply policies & procedures by practicing core values of the company

• Managing & controlling day to day operation of Fresh Bread, dry and frozen stores
• Management of sales fleet covering all around in Pakistan (170 vehicles)
• Data analysis and reporting on IT/MIS application (BMS)
• Optimizing space utilization in FG warehouse and Logistic Bay with latest resource available (Racking, Pallets, Baskets, Trays and Bar coding)
• Appropriate storing of the items according to the frequency of their movement (FIFO).
• Manage a team of professionals and set their objectives. Furnishing performance appraisals and feedback to the higher managements.
• Liaise with freight forwarders and transporters to ensure that goods are cleared and delivered in a timely manner in all company locations (OTIF)
• Update Operation Department about the shortages and damages in the shipment.
• Conducting Perpetual Stock Counts in the warehouse to ensure Zero Discrepancy in the stocks
• Setting Schedule of drivers and vehicles for making efficient and timely supplies
• Ensure proper implementation of Food Safety, Quality & Security systems
• Making various management information reports of inventory, forecast and sales
• Supervise records of all company vehicles (sales & Distribution Vehicles) their maintenance, Annual registration, Insurance & fuel payments.

• Central Controller of overall firm’s activities
• Overseeing and supervising business transactions
• Ensures that business is on track to meet its financial goals
• To establish and implement action plans, policies & procedures
• Develops sales reports, setting and meeting targets, competitive analysis
• Coordination with importer, supplier, transporter, salesmen & customer
• Generates sales oriented and cost efficient ideas to increase margins
• Explores marketing opportunities by identifying consumer requirements
• Improves product packaging and new product development
• Sustains rapport with key accounts by making periodic visits
• Presents business portfolio, vision, product range & market comparisons
• Setting up terms and conditions for recovery with credit customers
• Organizes seminars, workshops & training for institutions & key accounts

• Process Valid Sale Orders, Back Orders, Replenishment Orders
• Bank Transactions & Reconciliations, Follow up for Realization & Recovery
• Strong check on Bad Debts & Blocked Customers
• Generate Dispatch Advice, GRN, Sale Return Note, Sale Tax Invoices
• Controls on Accounts Payable & Accounts Receivable (Aging reports)
• Monthly Sales Reports, Sales Target Analysis & maintain MSL
• Financial Reports, Monthly Activities, Audits Reports, Closing Data
• Coordination with Sales Manager & Sales Force in various tasks
• Assistance to Sale Operation Dept. & Finance Dept. at Head Office
• Stocks Reconciliation & Inventory Control (FEFO & PIPO), Inventory Audit
• Decanting & Sale of Damages & Leakages
• Verification of Labour Bills, Riggers’ Claims, Field Force & Petty Expenses
• Disbursements of Budget, Analysis of Quotations, Payments to Vendors
• Route planning, Freight analysis & Coordination with Third Party Logistics
• Deal with Legal Institutions as a Company Representative
• Familiar with ERP Oracle based Environment (Software Baan IV)
• Implementation of SOP, Company Policy & Procedures in all areas

• Compilation of Daily Sales on Franchises (RSO, Distribution and Walk In Centre)
• Inventory liquidation (FIFO, LIFO or according to Batch number)
• Purchase requisitions & GRN, Issuance of SIM & Cards record
• Cash & Bank Transactions, Reconciliations, Collections (Receivables)
• Daybook, Ledger & Office management, Easy Load SIM, Petty Cash
• Computer data entry system through MS Access
• Financial Statements, Trail Balance, Profit & Loss Statement

• Worked in an administrative capacity to support Head of the Institution
• Head Imprest Budgeting System (Petty Cash)
• Payroll & Compensations, Employee Files, Appointment Resignation Process
• Withholding Tax & Sales Tax, Accounts Payable, Invoice Verification
• Bank Reconciliation, Deposits and Withdrawals record.
• Billing & MIS (Students Database), Familiar with ERP Oracle based Environment