1. ہوم
  2. عوامی پروفائل

خلاصہ


  • Heading and managing complete business operations with focus on sales optimization, B2B, marketing & advertising, brand management, brand activations, visibility and trade marketing, creative & media.


Product categories include Food & Beverages, Dairy, Culinary, Confectionary, Hot Beverages, Nutrition, and Confectionery along with Nestle Pakistan, Shan Food, Mehran bottlers and Sharmeen Foods pvt ltd

  • Startup Organization

  • Developed five-year portfolio vision

  • Hired Sales & Marketing Teams

  • Developed nationwide distribution network

  • Developed brand strategy in line with company corporate strategy

  • Setup and monitor brand and overall business KPIs

  • Setup short term and long term marketing deliverables

  • Developed availability in all sales channels (GT, LMT, IMT, WS, B2B, B2C, E-Com )

  • Display contracts with conventional trade & modern trade

  • Create Top of Mind (TOM) marketing mix to reach target consumers

  • Established digital marketing communication foundations to engage target audience

  • Managed Nationwide Sales

  • Identify untapped market to generate incremental sales

  • Created Region Centric Marketing strategy in accordance with the demographics of region

  • Set and implement annual marketing budget within the approved budgetary limits

  • Coordination with advertising agency in big idea creation and, identifying Brand Ambassador

  • Close coordination with advertising agency for advert shoot rounds and with media agency to optimize conventional media, social media, trade marketing and activation nationwide

  • Monitor the ROI of the set budgets to ensure transformation into sales numbers

  • Route to Market planning and execution via departmental teams


پراجیکٹس

Josh ke Inteha

تجربہ

کمپنی کا لوگو
Country Sales Manager
Pran & RFL Group
نومبر ۲۰۲۱ - ستمبر ۲۰۲۳ | Karachi, Pakistan

کمپنی کا لوگو
Head of Sales
Mehran Bottlers (Pvt.) Ltd.
نومبر ۲۰۱۷ - اگست ۲۰۲۱ | Karachi, Pakistan

کمپنی کا لوگو
Regional Sales Manager
MM Group of Companies
نومبر ۲۰۱۵ - اکتوبر ۲۰۱۷ | Karachi, Pakistan

کمپنی کا لوگو
National Project Manager
Shan Foods (Pvt.) Limited
اکتوبر ۲۰۱۴ - اکتوبر ۲۰۱۵ | Karachi, Pakistan

کمپنی کا لوگو
Regional Sales Manager
Nestle Pakistan Limited
ستمبر ۱۹۹٦ - ستمبر ۲۰۱۴ | Karachi, Pakistan

تعلیم

School of Science & Managment effilated Florida Green University USA
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, ‎
Marketing Management
CGPA 3.5/5
2002
Karachi University
بیچلرز, بیچلرز ان کامرس, ‎
Accounting & Finance
1991
National College
انٹرمیڈیٹ / اے لیول, , ‎
Management Sciences (Accounting Finance)
1989

پیشہ ورانہ مہارتیں

ماہر B2B Manager
ماہر Behavior Change Communication
ماہر Behavioral Counseling
ماہر Business Development Strategies
ماہر Business Dnvelopment Strategies
ماہر Campaign Managment
ماہر Client Acquisition Skills
ماہر Conservation Awareness
ماہر End to End Sales
ماہر Executive Visibility
ماہر Fluent in English
ماہر implus buying
ماہر Interpersonal Leadership
ماہر Leadership Management
ماہر Motivational Communication Skills
ماہر Negotiations
ماہر Persuasion Customer
ماہر Retail Sales Analysis
ماہر Retail Sales Knowledge
ماہر Sales Growth
ماہر Sales Team Hiring
ماہر Scale Management
ماہر Service Availability
ماہر Trade Marketing
ماہر Trade Negotiation
ماہر Trade Operations
ماہر استراتيجيات مبيعات الحسابات
ماہر تحليل نمو المبيعات

زبانیں

ابتدائی سندھی
ماہر اردو
ماہر انگریزی

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