A Search Engine Optimization (SEO) Expert is a professional with specialized knowledge and skills in optimizing online content to improve its visibility and ranking on search engine results pages (SERPs). Their expertise lies in understanding search engine algorithms, keyword research, on-page optimization, and link-building strategies. SEO Experts employ various techniques to enhance a website's search engine performance, ultimately driving organic traffic and improving online presence. Their goal is to ensure that websites rank higher in search results, leading to increased visibility, credibility, and potential for business success in the digital landscape.