·         Drive identified Initiatives in the Zones to achieve the overall sales objective.
·          Identify & effectively implement Major and Key initiatives at zonal level in the areas of Market Development, Distribution expansion & Sales Operation                             

·         Regularly monitor inventory pile up in slow & non-moving SKUs, take remedial actions
·         Important objectives to be achieved through market development activities
·         Bring focus to the business of New Products Launch.
·         Collect feedback on all aspects of the business including product quality, pricing, packing, new Product ideas, supply situations, competition activities, schemes, etc.
·         Impart training on roles & responsibilities of all field employees to ensure clarity in the
Minds of the respective employees
Implement the performance and potential management system including career planning & development of key employees

·         Drive key dealer/ Distributor  programs
·         Ensure timely recruitment and retention of right quality people
·         Achieve clarity on role & responsibilities of all field managers and employees by regular   
Interaction with HO and field employees
·         Carry out intensive field visits and interact with employees, dealers and end users


·         Identify the critical/burning issues of the Zone affecting sales & take remedial action
       Wherever needed continuously
·         Capture the feedback in a manner which is visible to HO and then act on the feedback in                     
Consultation with key people to get things done
·         Continuously audit the market work done by all field employees; assess and give guidance to improve market working
·         Identify poorly performing field employees and take suitable remedial actions
·         User / Influencer / Dealer Management
·         Drive collection of receivables in case of exceptions

Will be responsible for driving continuous improvement in all aspects of Sales, Specifications & Field Marketing in the assigned area to achieve the business objectives. This includes sales process improvement and business development

·         Distribution handling /Team Handling
·         Regular market visit with team ensuring Availability, display, awareness, FIFO
·         Ensuring payments, inventory management at all distributions.
·         Capture the feedback in a manner which is visible to HO and then act on the feedback.                     
Engage with the Top Customers & demand Generation