A competent professional with 18 years of experience in Retail Operations, Business Development & Store Management
Experience in handling retail sales through channel & store functions, in-house marketing plan execution, product promotion and implementation of business strategies to accomplish the decided targets
Hands-on experience in overseeing business development operations and accountable for increasing profitability and achieving business objectives within budgeted parameters
Proficient in managing franchises & company own operated stores
Strong & elegant experience of fashion retail industry in UAE-KSA-PAK
Instrumental in driving LFL science in stores &cost control management
Demonstrated abilities in managing retail through strong processes
An effective communicator with good analytical, leadership, interpersonal, planning and problem solving skills
Retail Management-SOP-Trainer-CX-EX-SEO-HR-Digital & Social Media-
· Practising sourcing, buying, assortments, logistics, store displays, customer’s interaction & liquidation
· Hands on experience in Retail Operations, Retail manual execution & implementation
· Working experience on Skill Set, SOPs, manuals & Training Modules
· Store Budgets & Business Numbers Analytics/Margins
· People development & retail business launching & expansion
· Digital & Social Media practitioner, SEO, MIS & Audit Compliance.
As Regional Head-Cambridge & Zeen
• Managing stand alone, mall & franchisee store’s operations & driving them towards growth with processes.
• Accountable for:
o Monitoring Inventory level (capacity vs sales), stock movement, merging plan & weekend covers.
o Executing & implementing store operational excellence plan / store operations manual.
o Looking after VM of the retail stores & guiding core values of the brand to retail teams.
o Driving commercial aspect and support in new store openings & important weekends & seasonal offers
o Monitoring audits, reviewing results & facilitating training workshops on customer satisfaction, product knowledge etc.
• Coaching & mentoring ASMs, SMs & retail teams on day to day store operational implications, hurdles & solutions.
• Delivering highest level of customer service through teams, contributing to the administrative and technical assessment of the store managers & area sales managers
• Formulating & executing staff development plan, customer engagement plan & studying competitor’s strategies
• Identifying potential market areas for expansion & growth. Conducting monthly review meetings.
As Sales & Operations Manager-Area-Outfitters & Ethnic
· Handling retail stores operations for A grade channel stores & factory outlet completely
· Hiring & training store teams to deliver maximum results & productivity
· Leading & driving operational excellence initiatives & implementation
· Worked & lead on inventory management & drive controls by adopting proactive approach
· Highly focused in implementation of processes at cash desks, entrances, back store & sale floor.
· Fully involved in Standards/VM of the stores & highly engaged teams to maintain the standards.
· Encouraged Best practices at stores & explored new practices
· Extra ordinary sale on WHITE FRIDAY promotion 8.4 million in (2017) & 9.2 million in (2018) @ first day at Emporium Mall.
As Concept Manager – Retail Ops Malls & Stores-Landmark Retail KSA
• Looking after mall & stand-alone stores by managing top line sales & operations, controlling expenses & manpower budgets, while handling personal issues, accounting, visual merchandising and stock level control
• Accountable for:
o Supervising stock loss action plan & preparing pre & post shrinkage action plan
o Driving commercial aspect and conducting keen competitor’s analysis
o Monitoring retail audits, reviewing results & facilitating training workshops
• Handling all planning, marketing, IT, HR, admin, project, facility & loyalty functions
• Delivering highest level of customer service through teams, contributing to the administrative and technical assessment of the store managers & area managers
• Formulating staff development plan & customer engagement plan
• Heading retail by monitoring brand growth (sales, profitability & other) ensuring proper implementation of the strategy, and recommending new tools and means to grow the business
As Senior Area Retail Manager –Malls & Stores- Landmark Retail Dubai-UAE
• Managed multiple stores covering 90659 sq. ft. area
• Spearheaded around 150 sales team consisting of VMs, SMs, ASMs, Supervisors & Cash Operations Teams & Department Managers as well as 26 people of housekeeping & security agencies
• Looked after categories like Apparels (Mens/Kids/Ladies/Lingerie) Toys/Home/Footwear/Accessories/ Cosmetics
• Accountable for:
o Maximizing stores contribution through exploiting every opportunity to drive sales; leads by example to reduce stock loss, maximise merchandising opportunities & maintain cost controls
o Delivering high level of motivation & development of team members & ensures individual & store compliance with all company regulations & procedures
o Using sales information to make business decisions regarding merchandise & scheduling of management and to maximise sales opportunities through commerciality and outstanding customer services
• He
Retail Operations Manager-Cambridge & Diners -Pakistan
• Looked after cities/regions &opening retail stores in Cambridge Brand & also in Diners Brand opening of multiple retail stores
• Coordinated with wholesaler & dealers for the same above brands plus converting the same business from dealer to franchise &company owned operated stores
• Accountable for:
o Minimizing inventory, mark down & stock out costs yet increasing service levels in all assigned stores
o Increasing control over inventory & finances through use of technology & better human resources management
o Ensuring that staff issues & grievances were handled in time in coordination with GM Retail & COO, visiting stores on regular basis, stock taking across locations & warehouse
• Handled staff training as well as personal grooming as well as visual merchandising of all the assigned stores
• Assured effective communication with maximum productivity of staff forecasting, warehousing, transport, stock outs, markdowns, category management & competition.