خلاصہ

"An industrious who is untiringly focused on achieving what he wants".

پراجیکٹس

Role of Packaging in Consumer Buying Behavior

تجربہ

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Brand Manager
Beaute Pakistan International
اکتوبر ۲۰۲۲ - موجودہ | Karachi, Pakistan

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Assistant Brand Manager
Beaute Pakistan International
اکتوبر ۲۰۲۱ - ستمبر ۲۰۲۲ | Karachi, Pakistan

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Assistant Brand Manager
Matco Foods Limited
مئی ۲۰۱۸ - ستمبر ۲۰۲۱ | Karachi, Pakistan


Responsible for managing Local and imported packaging.
Assist in development of all packaging i.e. Local, International and Private Label brands.
Accountable in managing and preparation for local and international exhibitions.
Organizing events such as conferences, trade events and exhibitions.Responsible for planning and execution of ATL/BTL activities nationwide.
Measure and report performance of all marketing campaigns.
Responsible for coordinating with local and International Media buying agencies to get best possible slots for TVC.
Responsible for coordinating, follow-ups and monitoring of advertising (OOH campaigns).
Provides assistance for the branding direction & execution of marketing campaigns.
Responsible for evaluation, selection and coordination with vendors for POS materials and Giveaways.
Assisting sales team on periodical basis with creative POS & marketing materials

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Marketing and Research Associate
Peridot Products Pvt Ltd
نومبر ۲۰۱۵ - اپریل ۲۰۱۸ | Karachi, Pakistan

-Managing and Executing TVC campaigns of famous household brands; KIWI KLEEN Surface Cleaner, KIWI KLEEN Toilet Cleaner and newly launched insecticide brand INSEGUARD.

-Responsible for coordinating, follow-ups and monitoring of advertising (OOH campaigns) & promotional activities for the company’s three highest contributing brands "KIWI Shoe Care, Glint & Black Cat Talcum Powder" in close coordination with creative, media and activation agencies.

-Responsible for coordinating with Media buying agencies to get best possible slots for TVC.

-Responsible for evaluation, selection and coordination with vendors for POS materials and Giveaways.

-Assessing the multiple vendors for production of merchandising materials.

-Determines customers' needs and desires by specifying the research needed to obtain market information.

-Assesses market competition by comparing the company's product to competitors' products.

-Obtain data to design surveys and perform market Research.

-Make recommendations to employer about marketing activities.

-Evaluation of Marketing Campaigns & monitoring competitors’ activities.

-Assisting sales team on periodical basis with creative POS & marketing materials.

تعلیم

Bahria University
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MBA Marketing​‎
Marketing (Brand Management, Consumer Behavior), Supply Chain Management
2016
Bahria University
بیچلرز, بیچلرز ان بزنس ایڈمنسٹریشن, Bachelor of Business Administration‎
Marketing (Brand Management, Consumer Behavior)
2014

پیشہ ورانہ مہارتیں

ماہر Brand Advertising
ماہر Brand Activation
ماہر Brand Advertisement
ماہر Brand Advertising
ماہر Brand Awareness
ماہر Brand Development
متوسط Brand Ideas
متوسط Brand Implementation
ماہر Brand Management
ماہر Branding
متوسط Branding Ldeas
ماہر BTL Activities
ماہر Campaigns Management
ماہر Client-Focused Approach
ماہر Consumer Behavior
متوسط Cooordination Skills
متوسط Digital Marketing
متوسط Linked Analytics
ماہر Marketing Strategy
ماہر Presentation Skills
متوسط Strategic Marketing Management
متوسط Strategically Skills
ماہر Team Working Skills
ماہر TikTok Knowledge
متوسط Trade Marketing
ماہر Vacuuming and Floor Care
ماہر Vendor Management

زبانیں

متوسط انگریزی
ماہر اردو