Developed and implemented interactive marketing strategies for about 15 clients that improved search engine performance attracted users to websites and drove growth, resulting in annual traffic increases of an average of 23% year over year. Conducted searches such as evaluating competitor websites to incorporate best practice and create a marketing strategy to ensure optimal results. Improved organic search results by increasing the search engine results page from 12 to number 2. Developed title tag, description of meta tags and highlighted and added relevant links to the site.
Developed on-site body content, meta descriptions, and page titles in support of SEO strategies.
Designed templates for the content management system to promote SEO and conversion best practices and the efficient use of HTML tags.
Increased relevant click-through and conversion rates by 35% through contests and promotions.
Worked productively with clients and staff to establish project scopes and accomplish milestones.
Stayed up-to-date on evolving SEO trends, practices, and guidelines.
Completed daily, weekly, and monthly tracking reports for traffic and keyword performance.
Draught and implement company SEO plans and create a roadmap for accomplishments.
Monitor the effectiveness of SEO and marketing programmes in terms of traffic.
Optimise keyword use and effectiveness.
Troubleshoot poor rankings and develop improvement strategies.
Utilise keyword research tools to track progress and performance