Working closely with management to launch the website of new brand, development of products and organising marketing campaigns. Devising the stratgies of global expansion of eCommerce business.
Serving as a liaison and primary point of contact within the eCommerce organization for cross functional partners and third party service providers, acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives.
Continually monitoring industry best practices from a user experience perspective and identifying focus areas on driving results and improvements.

Responsible for collaborating with cross-functional partners to manage operational aspects of the eCommerce business including, business planning, Category wise stocks strategy and planning, warehouse operations.
Successfully integrations of Microsoft D365, Shopify & Ginkgo to automate order landing, omni fulfillment, stock omtimization, scanning function and sales posting.
Yearly & seasonal sales & stock planning to achieve targets and ensure the direction towards the accomplishment of organization goals.
Coordination with marketing & merchandising team to ensure timely availability of shoots and content on website.
Coordination with Customer services team for timely responses and complaint resolutions.

Planning and development of strategic and tactical business plans with other members of the crossfunctional team supporting the eCommerce strategy. Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners.
Oversee E-Store’s SKU generation, product addition, inventory feeds and stock transfers. To liaison with agencies providing external support regards to E-Store.
Working closely with digital marketing team to maximize productivity of website traffic generated through marketing activities. Building optimization plans using various testing methods (segment-based targeting, behavioral targeting, email and SEM/SEO).
Continually monitoring industry best practices from a user experience perspective and identifying focus areas on driving results and improvements.
Supervise the ecommerce operations and customer services team for handling day to day operations in timely and effective manner.

Setup & implementation of integration/synchronization of inventory & orders between Shopify & Candela to speed up the processes and to acheive accuracy in stocks.
Optimized the logistic operations with shipping partners to imporve delivery Ratios & Payment reconciliations of different accounts (Overnight & Overland) from different 3rd party Logistics (TCS, Leopard, M&P, Call courier, DHL and FedeX). 
Setup of Limelight's new warehouse premises for its E-Store Operations and also change and refine the processes of stock Inbound (new stock receiving, shuffling from shops and customer returns) and Outbound (processing and dispatching of orders) activities with Flowchart diagrams.
Setup & implementation of omni fulfillment solution regarding the flows and logics with tech partner to optimize the deliveries and stock liquidations.

Assisted in scaling up and evolving the business process of E-Commerce department for Nishat reducing dependence on external agencies and moving the company away from a revenue sharing model.
Re-deployed the website on a more stable CMS (Magento Enterprise) to better address the needs of the company and its end consumer. Aligned existing functions and 3rd party relationships with the new department.
Liaised with 3rd party tech partner for Developments & integrations of E-Commerce platforms (e.g. Magento) 3rd party logistics & Retail systems (e.g. Microsoft AX).
Developed strategies to manage stock according to trends & Sales analysis of retail stores & E-Store to plan stock shufflings to acheive maximum liquidation.