Masood & Company (MAC) was established in 1994 as a retail distribution of Unilever Pakistan Limited in Multan. MAC is the most diversified firm of PND Group and is currently engaged in business with esteemed national and multi-national companies such as Unilever Pakistan Limited, Nestle Pakistan Limited, Mondelez Pakistan Limited, Shan Foods (Private) Limited, English Biscuits Manufacturers, Coronet Foods and Packages Limited. Whereas Young’s (Private) Limited, Shangri-La Foods, Shell Pakistan and Asian Foods were also business partners of MAC in recent past.

Increased sales in my section 60% to 85% through aggressive selling techniques during slow summer months. Increased the sales of 3 products (Knorr Ketchup, Lipton and Supreme Sachet, Lipton Tea Bag) by 20%, 32% and 40% respectively, by employing the 4 P's of marketing. Added new shops which brought about 22% increase on overall sales. I appreciated by my management, I am the only one in my team overall market visits during survey.

High level responsibilities included:
Responsible for visiting shops of assigned areas, Achieved daily bill productivity and sales targets
Preparing weekly and monthly Sales reports according to per SKU and status reports
Expedite the resolution of customer problems and complaints to maximize satisfaction
Established, develop and maintain positive business and customer relationships
Maintaining positive business relationships to ensure future sales
Giving sales presentations to a range of prospective clients
Analyze the territory/market’s potential, track sales

MEM group grew to a leading home appliance selling company in Multan. Our range of products are extensive and include almost all types of home appliances that will facilitate to improve your living standards.
Increased sales by Rs.230 million in fourth quarter by employing aggressive marketing and sales tactics. Successfully closed the company’s biggest sale in 1 day amounting to Rs.1.7 million by proactively providing excellent customer services. Reorganized the inventory, making the system more efficient than before. Trained 15 retail sales associates in building productive trust relationships with customers. Increased sale and reduced spending by 20% through responsible inventory control and team management. Grew customer base by 45% by providing existing customers with exceptional services, resulting in word of mouth marketing.


High level responsibilities included:
Defined and adjusted sales prices by monitored cost, competition, and supply and demand
Grew customer base by 45% by providing existing customers with exceptional services, resulting in word of mouth marketing
Suggested employment of visual merchandising efforts, which increased customer interest in the company’s products
Increased sale and reduced spending by 20% through responsible inventory control and team management
Assisted the branch manager in all other activities to provide a positive customer experience and ensure customer satisfaction
Scheduled employees work hours and managed payroll to ensure proper paycheck handling.
Maintains store staff by recruiting, selecting, orienting, and training employees
Managing stock levels and making key decisions about stock control and ordering
Arranged window displays.

AL-OROOBA TRADING was established in 2010 in order to export traditional “Hand-made Embroidery” such as scarves, shawls and printed designs. The countries that buy our products include Senegal, Somali, Eritrea, Ethiopia, Nigeria, Sudan, Saudi, Morocco, France (Paris), Chad, Algeria, Jordan, Syria, Iran, Iraq, Qatar, Kuwait, Bahrain, Lebanon, Egypt, Oman and few other territories in the USA and Europe.
Achieved company targets by 90% through exceptional convincing power in initial years. Successfully achieved assigned sales targets by a 100% between the years 2013 and 2015. Surpassed company set sales goals by increasing business by 50% as opposed to the required 30% in 2016. Consistently maintained sales volumes, product mixes and selling prices by constantly monitoring supply and demand and changing market trends. Increased customer base within 8 months by employing strategic sales initiatives.

High level responsibilities included:
Collaborated with Managing Director in establishing and recommending the most realistic sales goals for the company
Established sales objectives by forecasting and developing annual sales, projecting expected sales volume and profit for existing and new products
Developed and implemented a sales forecast system, that dynamically calculated future sales and constraints
Established and adjusted selling prices by monitoring costs, competition, and supply and demand
Designed and implemented a strategic business plan, resulting in expanding the company’s customer base
Achieved company targets by 90% through exceptional convincing power
Achieved growth and hitting sales targets by successfully managing the sales team
Managed recruiting, objectives setting, coaching and performance monitoring of sales representatives
Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their needs
Identified emerging markets and market shifts by being fully aware of new products and competition

International Food Industries is a Pakistani company based in Multan, Pakistan. The company was founded in 1992. The company is known for their confectionery and bakery products, all over the country.
Coached and Mentor the team members and oversaw all functions and day to day activities and assigned tasks. Managed new product launch and provided support to the sales team through Trade promotion activities as agreed and ensured performance reviews for effectiveness and compliance with brand strategy. Monitored competitor's activities on all channels of trade. Led a team of sales and marketing executives in a promotional campaign that resulted in increase of sales and the company exceeding its annual sales targets. Trained and developed a team of five new field sales executives who achieved an average of 120% of their sales targets within their first three months.

Increased my territory’s client base by 30%. Exceeded all quarterly sales targets by an average of 20% over a two-year period. Increased sales through aggressive selling techniques during slow summer months. Developed and implemented an aggressive sales campaign by gathering market trends which resulted in 10% increase in market quota.