 Develop and manage digital marketing campaigns
 Oversee a social media strategy
 Manage and maintain the organization’s website(s)
 Write and optimize content for the website and social networking accounts such as Facebook and Twitter
 Track and analyze website traffic flow and provide regular internal reports
 Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
 Continually work on the Search Engine Optimization of the website(s)
 Fix any errors or bugs in online content
 Edit and post videos, podcasts and audio content to online sites
 Write copy for email marketing campaigns
 Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
 Work on printed material to supplement online products
 Attend product launches and networking events

Systronic IT Group:
Currently working at systronic IT Groups as a SEO and digital marketing Expert.

Responsibility:
• Plan and execute all web, SEO/SEM, marketing database, email and social media.
• Design, build and maintain social media presence.
• Measure and report performance of all SEO/SEM and digital marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Performing ongoing keyword research including discovery and expansion of keyword opportunities.
• Researching and implementing content recommendations for organic SEO success.

Now I’m working with ARCO SEO as SEO Team Lead .
• Understand SEO Business Requirements
• Audit Websites for SEO Issues
• Conduct Keyword Research
• Consult on Site-Level SEO Strategies
• Conduct Page-Level Optimization
• Identify and Resolve Technical SEO Issues
• Develop and Execute Off-Page SEO Strategy
• Monitor, Analyze and Report on SEO Performance
• Communicate
• Maintain Excellence in Niche Page SEO areas.
• Demonstrate Technical Excellence and Thought Leadership
• Support SEO Sales Activities
• Develop New SEO Products/Services
• Lead and Manage the SEO Team

1 year experience to worked with Tabaq Technologies in Lahore as SEO Expert and online digital marketer.
On-page Optimization
Devising and implementing SEO strategies for large eCommerce websites with more than 10,000 products.
Conducting regular optimization of on-page content on various product pages.
Auditing title tags and Meta data on a regular basis for search engine optimization compliance.
Working with the development team to analyze site code and provide recommendations based on SEO best practices.
Conducting on-page marketing activities to increase conversion rate such as identifying seasonal promotional opportunities; maintaining banners on the site and changing them periodically to promote different offers/products; and maintaining rebate, clearance and special offers pages and updating them regularly.
Conducting on-going competitive market analysis.

Off-page Optimization
Procuring quality inbound links from blogs, forums and other relevant, content-specific sites.
Creating content (articles, press releases, etc.) to submit to various platforms/sites.
Making appropriate comments on relevant, do-follow blog sites to procure backlinks.
Generating and submitting product feeds to various shopping engines.
Exploring new online resources for generating backlinks.
Maintaining a company blog.
Leveraging Web 2.0 sites/platforms to publish content with links back to our sites.
Incorporating social media optimization to augment the traditional SEO activities.