• Co-created a fitness regime which included a personalized and balanced diet plan for HIIT (High Intensity Interval Training)
• Coordinated and negotiated with studios & Managed Human Resources
• Designed and implemented social media strategy – created and collected data for online and print advertising with Facebook Ads Manager and media buying
• Trained partners and co-workers on social media marketing tools
• Maintained contact with past and potential customers and social media fitness and lifestyle influencers

• Managed print & digital publications for dissemination of information and marketing



• Created content (photos, videos; time-lapse, stop-motion as well as writing; captions, blogs, press-releases, vision & interview answers) for social media platforms and website, executed it by posting at peak hours of the day, using a mix of trending, relevant and unique hashtags to maximize reach and engagement
• Developed communication and social-media strategies for corporate and commercial clients and projects
• Contacted and linked social media influencers to clients
• Established short-term and long-term objectives and devised a strategy to achieve them successfully
• Increased traffic through well-rounded marketing campaigns through Google AdWorks/PPC
• Coordinated and managed campaigns; supervised talent (actors & models) and client pre/post shoot
• Designed and implemented a calendar and a to-do list that is transparent and effective
• Worked closely with Nestle on projects and activations – including the Guinness world record saucepan

• Handled all financial transactions for the Lahore Studio with clients & vendors
• Migrated the studio from a cash to a credit system for internal and external transactions
• Ran all social media advertising and features from content to design
• Helped build brand recognition through Search Engine Optimization
• Created hugely profitable “Limited Time Facebook Only” line for discount MN wear
• Digitized all past paper records of Accounts Payables, Receivables and Sales to run profitability and trend analysis to maximize efficiency
• Built a recording and analysis system for all current cost and revenue accounts that could be used by the sales team and the management
• Handled PR and Runway Shows & assisted in photo shoots and campaigns as a stylist and PR
• Designed an integrated accounting system for the studio and vendors
• Organized accounting system requirements and worked closely with Netsol until completion
• Restructured salaries to a profit sharing model for Sales Representatives
• Standardized and enforced a revised budget for client meetings and studio expenditure

• Headed Strategy & Planning for my clients and trained new associates
• Responsible for Sales for various clients
• Increased footfall in-stores and on website
• Managed seven client accounts on Facebook, Twitter, Instagram, Pinterest & Youtube
• Advanced knowledge of Facebook advertising & scheduling Social Media posts
• Created and launched Facebook pages for two NGOs
• Scheduled monthly posts and activities on all seven of my clients
• Organized shoots and in-store campaigns
• Managed a documentary for one of my NGO clients
• Developed and executed Social Media campaigns
• Creative Mindset & Effective writing skills
• Knowledge and passion about marketing and technology

 Ensure smooth running of banking transactions
 Marketed Life insurance to walk-in clients
 Analyzing financial reports
 Worked closely with small and medium sized businesses
 Conducted in-depth data analysis using internal data sources
 Developed Repayment Plans for unpaid accounts
 Verified data to identify and detect fraud accounts
 Risk management and evaluation
 Trained new associates on excel and client servicing

 Conducted in-depth data analysis using both internal & external data sources for seven strategy related projects
 Collected and analyzed data from existing an5d potential customers, obtained through a variety of mechanisms such as face-to-face interviews, surveys and focus groups
 Synthesized market and business findings into marketing recommendations, and prepared executive level reports for senior management
 Prepared an executive level report for senior management on how to attract and retain current and future customers and drive ARPU
 Consolidated Canada Census reports with other research for analytical reports
 Completed a research report on South Asian community’s uses of mobility services
 Process improvement: Created a SQL learning template for future associates to follow
 Initiated a communications workshop to encourage spirited team work
 Collaborated various departments like Geospatial, Photography and Creative to deliver projects
 Managed weekly data collection of Smartphone Apps
 Presented workshops on SQL, PowerPoint and Access
 Helped the creative department in various projects
 Received recognition of achievement award for dedication, collaboration and hard work