Lead content strategy for Report Card, managing topic selection, in-depth research, and segment production to ensure content is both accurate and highly relevant.
Played a key role in the 2024 General Election and U.S. Election transmissions, guiding anchors in real-time via IFB to ensure seamless, accurate reporting and coverage.

Produced and edited over 30 multimedia stories, using Adobe Premiere Pro to enhance video quality and visual storytelling.
Conducted interviews and in-depth research to ensure factual accuracy, resulting in a 20% increase in viewer trust.

Planned and produced over 100 live and recorded shows, Launched and produced a 2-hour fast-paced morning show, growing viewership through engaging content and innovative format.
Produced and anchored special coverage packages, including onthe-ground reporting from flood-affected areas in Pakistan, bringing critical updates to viewers and highlighting the human impact of natural disasters.
Managed content updates for the Morning Show’s Facebook and YouTube channels.

From March 2019 to November 2021, I served as the content producer for the news morning show "NAYA DIN," where my duties included Plan and carry out with demonstration.
I was also The Show's Facebook page editor additionally creates synopses for each of the content's individual clips. From October 2017 to March 2019,
I worked in the newsroom and wrote the headlines for the Hourly Bulletin. Participate in story planning and meetings on a regular basis to select the main stories and supporting stories for each newscast.
Reported and hosted special packages and interviews, providing inUrdu (Fluent) depth coverage and unique perspectives on key stories

Served as Copy Editor and Rundown Producer, crafting headlines for hourly bulletins and ensuring timely, accurate updates that improved viewer engagement and clarity of news coverage. Led the planning and execution of over 100 stories, coordinating with reporters and managers to improve news coverage accuracy.

I began my media career at Business Plus TV as a Ticker Updater, where my duties included copy editing, ticker updating, and script writing.
I also hosted the Cricket World Cup Transmission for Business Plus TV as Host. The transmission name was "Josh-e-Junoon".
I was also the anchor of the program "Oh My God" on the Business Plus TV Channel. The program starts on Sunday at 18:15 (+5GMT). Performed on-air live reporting from studio set, indoor locations and remote sites, efficiently

Experienced professional with a strong background in government administration and public sector projects. Served as a coordinator to the Minister for Information Technology, managing schedules, facilitating communication with stakeholders, and supporting policy implementation. Contributed to governance initiatives, including IT modernization projects and institutional reforms, for the Government of Sindh. Skilled in streamlining administrative workflows, drafting official correspondence, and coordinating with senior government officials. Fluent in Urdu and English, with proven ability to navigate complex bureaucratic systems and deliver results.