Accomplished and results-driven professional with MBA Marketing and over 9 year experience of Sales and Trade Marketing.
Motivational leadership style with strength of building and retaining highly motivated team. Successful in identifying opportunities for accelerated growth.
Supporting profitable growth by designing channel specific trade promotions and activations. Strengthening numeric & weighted distributions. Development & execution of POSM. Designing Retail Performance Standards (MSL & Planogram) and ensuring compliance.
Designing customized channel specific programs to drive profitable growth. Planning and developing consumer promotions, trade offers, and trade promotional activities. Developing in-store presence through deployment of trade tools. Developing & managing KA (IMT, LMT, OOH & NA) nationally. Managing KA distributions & team nationally.
Driving the business through distributions, sale team and market. Ensuring brand wise, SKU wise primary and secondary availability and target achievement. Managing Key Accounts and enhancing availability and visibility by RED.
Sales, Business and Customer Development. Territory sales and customer conversion target achievement. Acquiring competitor market share and customer. Efficiently injecting and utilizing company’s assets. Right Execution Daily, Merchandising, POSM activation and monitoring.