Strategy Development - Crafting and implementing growth strategies to drive user acquisition, retention, and revenue.
Performance Analysis - Monitoring and analyzing KPIs to measure the effectiveness of growth initiatives and campaigns.
Cross-functional collaboration Working closely with the marketing, product, sales, and tech teams to driving growth and optimize user funnels.
Market Research - Identifying emerging market trends and stay updated on industry shifts.
Budget Management - Allocating and managing the growth budget to ensure ROI and efficient resource utilization.
Developing, and executing innovative test campaigns to drive growth. Analyzing results to refine and optimize future campaigns.
User Engagement - Design initiatives to boost user engagement and lifetime value.
Customer Insights - Leveraging customer insights to tailor growth strategies that resonate with target demographics.
Innovation Leadership - Staying ahead of the curve by identifying and leading the adoption of new growth marketing tools and technologies.
Partner Management - Collaborating with external partners and agencies to supplement internal growth efforts and achieve business objectives.

Research, internal project small scale special events, reporting to team lead and department manager.
Evaluating the performance of media channels, social media platforms, providing constructive feedback to marketing managers.
Writing, building, optimizing website and website content, closely working with internal teams to maximize conversation from websites and social media platforms
Creating and researching marketing material, proofreading all English and Arabic marketing materials and getting them approved from marketing manger
Maintaining the database of all the marketing activities that are going on in the company. Also collecting the market/customer insights.
Responsible to showcase the positive image of the company, sending weekly and monthly newsletter and emails to existing and potential clients, handling marketing and product image requests and managing PR information.
Serving as a point of contact between media agencies and top management, ensuring maximum outcome in lower budget.
Coordinating with media partners making timeline and plans for marketing deliverables in actioned and timely manner,
Performing administrative tasks such as filling of documents, setting up emails, arranging meetings, reporting for a certain activity and other duties.
Performing any other duty that corresponds with the grade and areas of responsibility.

Directed and refined social media marketing initiatives, culminating in a remarkable 3600% increase in Return on Ad Spend (ROAS) for the Mahmood Group
Devised and executed comprehensive content strategies, propelling brand recognition, engagement, and lead generation across social platforms and Google Ads.
Collaborated seamlessly with the design unit to optimize visual resources for potent social media marketing, ensuring a unified brand identity and maximal resonance.
Led the comprehensive website SEO initiatives from inception, skillfully implementing both on-page and off-page optimization strategies to elevate search engine rankings and amplify organic traffic.
Additionally, assumed a leadership role within the sales team, working closely with the sales manager to refine lead conversion tactics.
Drove customer acquisition and fostered brand contemplation via digital marketing avenues, consistently aligning actions with business objectives
Nurtured creative and innovative growth approaches, utilizing analytical skills to evaluate the complete customer experience acros various channels and interaction points.
Collaborated with the performance marketing agency to conceive and refine marketing campaigns for optimal outcomes.
Conducted in-depth customer and competitive research, designing strategies and programs, while offering insights into immediate and enduring market trends through comprehensive reports.
Ensured seamless integration of brand and content strategies across pertinent platforms, spanning the gamut of digital channels—ranging from direct response, display, video, search, email, social, to mobile marketing.
Demonstrated proficiency in Google Analytics or analogous analytical platforms.
Fostered close collaboration with Product, Sales, and Customer Success units to ascertain targets and curate apt content for engaging potential clients

Led and executed comprehensive digital marketing campaigns, driving brand awareness and generating leads for the Pakistan International Airlines and their Cargo service SpeedEx projects
Revamped the Pakistan International Airlines websites, overseeing the entire development process and ensuring a seamless user experience.
Led the design team to create captivating visuals and optimized designs for social media marketing campaigns and Google ads.
Strategized and implemented effective social media and Google ads strategies, resulting in a remarkable 2200% increase in Return on Ad Spend (ROAS).
Generated high-quality leads from social media platforms and Google, contributing to the successful sale of airline tickets and courior services.
Managed website SEO efforts, implementing on-page and off-page optimization techniques to enhance search engine visibility and organic traffic.
Additionally, I lead their sales team and work in collaboration with the sales manager to enhance lead conversion.