AO Sales

 Worked closely with clients to aid business decisions through analyses and delivering key insights to the client’s team and their senior management
 Developed new tools for Household Panel, New product development and Shop-along surveys
 Managed and trained a team of “2” Senior Research Executives and “1” Research Executive

 Executed research projects for Unilever, IMC, Bayer Cropscience, Jaffer Brother, Arysta Lifescience, DuPont, Phillip Morris, PTCL, wi-tribe and Mobilink. Responsible for entire project execution starting from proposal development, questionnaire development, training and monitoring field executives/workers, preparing coding and tabulation specification for DP, checking tables for errors, final analysis and presentations of insights to clients
 Developed new clientele while maintaining excellent relationships with existing clients
 Understood client needs and proposed best possible solution to answer their research questions
 Worked across departments with other trainees and executives based in different regions of Pakistan to plan & coordinate project execution at a 360-degree level
Key Roles
 Head of business unit (Agriculture)
 Account Manager PMI (Phillip Morris International)
 Assistant Account Manager (Telecom)

 Designed and executed complete field work plans
 Conducted IDI’s (In depth interviews), back-checks and field accompaniments
 Trained field work supervisors and interviewers

 Research clients' products, services, plans, competitors and target markets
 Understood clients’ creative brief and made concepts for ads
 Worked on devising an advertising campaign that meets the client's brief and budget