خلاصہ

An experienced professional coming from a multiple industries background starting from Banking to corporate and then finally landing into his dream capacity i.e. Marketing & Creativity; hence Digital Marketing.

From last 8 years he has been with various Digital Marketing Agencies, getting an opportunity to work with brands from different industries namely; Education, Cookware, Food, Medical Services, Travel & Tours, Retail, Fashion, eCommerce & etc. Over the period of that time he has established a strong skill base in Paid Promotions, Lead Generation, Research & Planning, Analytics & Reporting and Idea Generation.

Few of the brands he has worked with are; Sonex Die Cast & Sonex Nonstick Cookware, AusPak International, Damas Pakistan, Hameed Latif Hospital Group, Rungrez Clothing, Mian Travels, Opal Switches & Lights, Al-Fatah The Grand Atrium Mall.


Expertise in Social Media Marketing, Google Ads, YouTube Ads, Leads Generation, eCommerce Marketing, SEO Tactics, Media Buying, Digital Media Planning, Digital Strategy / Communications, Ideas Generation, Proposal Building, Analytics & Reporting, Presentation Skills, Content Management, MS Office and Team Collaboration Tools such as Asana, Slack & Clickup.

Experiences in Adobe Photoshop, Adobe Dreamweaver, WordPress, Email Marketing, Internet Research, MIS Handling, Blog / Content Writing, Banner / Logo Designing, HTML / CSS, and MS Visio.

تجربہ

کمپنی کا لوگو
Senior Manager Digital Marketing
OptiWise Solutions
جنوری ۲۰۲۲ - موجودہ | Lahore, Pakistan

As a senior manager digital marketing, i am managing a team of designers, developers, seo executives and content writers for an effective presence on Digital Paradigm including Social Media Channels, Google Search & Display Networks and SEO.
My Duties also includes :

Creating Digital Marketing Mix and Media Buying Plans
Formulating Performance Marketing Strategy
Planning, Monitoring and Tweaking Digital Marketing Campaigns
Planning and executing eCommerce and Conversion Strategies
Digital Sales and Lead Generation
Supervising the design & content team to make sure content guidelines
Making sure that the social media calendars are following timelines
Keeping track of Onsite and Offsite SEO Activities
Keeping track of keywords, campaigns and competition analytics
Keeping up with current digital & design trends
Training new internees for SMM, SEO, Paid Advertising, Lead Generation and Digital Agency Basics

کمپنی کا لوگو
Digital Media Manager
Pehchan Digital
اگست ۲۰۲۰ - جنوری ۲۰۲۲ | Lahore, Pakistan

Being a Digital Media Manager, I worked on Digital Marketing Proposals & Strategies for various social media platforms like Facebook, Instagram & YouTube. I have also worked on Google Search & Display Ads strategies & campaigns.
My Duties also includes :

Planning Monthly Calendar for Brands
Drafting Social Media Spend Plans with KPI’s
Sharing Weekly & Monthly Analytics with Clients
R & D for new campaign & design ideas
Communicating & discussing the plans with clients to make sure timely approvals
Campaign Planning, Configuration and Execution as per the approved Media Plan
Keeping up with the current trends and audience tweaking as & when required

کمپنی کا لوگو
Digital Media Manager
Creative Dots
ستمبر ۲۰۱۵ - اگست ۲۰۲۰ | Lahore, Pakistan

As Digital Media Manager, I handled all kinds of activities being performed on Digital Marketing Platforms, namely Facebook, Instagram, Twitter, LinkedIn and Google Ads. Starting from Digital Strategy to Proposal Making and from negotiating it to Clients till developing an effective Work Plan for the appropriate executions, together with my team, I played quite a broad role in this aspiring Creative Agency.
My Duties also includes :

Keeping the clients informed of campaign statistics and digital trends via a mix of internal and external presentations & reports
Management of digital communications and advertising specific budgets and spending strategies across all digital platforms; KPI’s set per Social & Digital Campaign
Ensure all brand marketing tactics live up to brand standards and are on-budget/on-time
Digital Sales and Lead Generation for the company and the clients

کمپنی کا لوگو
Web Developer
Creative Dots
جون ۲۰۱۵ - اگست ۲۰۱۵ | Lahore, Pakistan

During my job as a web developer, my duties were to create website proposal for potential clients, present layout ideas, functionality ideas and develop website in  Wordpress CMS.
Also, i had been doing Custom CSS Styling for wordpress projects as and when required.

کمپنی کا لوگو
Frontend Web Developer
YouthSol Technologies
مارچ ۲۰۱۳ - جنوری ۲۰۱۴ | Lahore, Pakistan

Starting as a frontend web developer apprentice, I have worked on Facebook Apps for Marketing Campaigns of Walls Cornetto, Paddle Pop, Sunsilk, Clear Shampoo, Lipton Tea and Brooke Bond Supreme Tea. Furthermore, I got trained on WordPress Development.
My duties included:

Analyzing & Slicing the required slices from given PSD
Coding the HTML Structure
Coding and Applying CSS Style
WordPress website development (Theming, Shortcodes, Page Builders & Plugins, Custom Tweaks)
WordPress Content Management

کمپنی کا لوگو
Personal Banking Consultant
Faysal Bank Limited
نومبر ۲۰۱۱ - اکتوبر ۲۰۱۲ | Lahore, Pakistan

As personal banking consultant for credit card lending, my job was to search and hunt prospective opportunities for credit card sales.My job duties included:

Preparing Marketing Data
Creating Market Projections and Analysis
Contacting & meeting prospective clients
Negotiating with clients
Taking all required documents & indemnities for Credit Card application submission
Inducting New Parties / Companies / Organizations for the assessment of their Payroll Standards to register them in Faysal Bank's companies classified listing

کمپنی کا لوگو
SME Collections Officer
Atlas Bank Ltd
نومبر ۲۰۰۸ - اپریل ۲۰۱۰ | Lahore, Pakistan

Since our sales department at Atlas Bank was closed, like other banks due to Lehman Brothers bankruptcy, most of us were internally switched to other working departments. As Collections Officer for SME Loans, my duties included:

Follow up clients for loan collections purpose
Tracking & Resolving non-paying loan accounts
Meeting with clients for loan payment settlements
Preparing a portfolio analysis for collection targets
Updating & preparing monthly collections report
Preparing collection waivers for clients
Processing reports of matured Lease Plans for No Objection Certificate

کمپنی کا لوگو
EAM-U (External Agencies Management Unit) Officer
Atlas Bank Ltd
اگست ۲۰۰۸ - نومبر ۲۰۰۸ | Lahore, Pakistan

Being an EAM-U officer, as the name says External Agencies Management Unit, my job was to check the documents provided by the customers for their loan appraisals to analyze their debt burden as an initial risk assessment.My Duties included:

Collecting required documents from Verification Team and checking their authenticity
Coordinating with External Income Estimation Agencies for evaluation of mortgage documents
Analyzing client's bank statement to calculate Debt Burden
Checking client's Credit History through central bank's credit information bureau to assess repayment & defaulter record
Providing the initial loan assessment report to Credit Analysis team for further risk assessment and credit initiation

کمپنی کا لوگو
Trainee Manager (Apprenticeship)
Aqua Rock International
نومبر ۲۰۰۷ - مئی ۲۰۰۸ | Lahore, Pakistan

1. Market Research i. Designing Survey ii. Conducting Survey iii.Tabulating Survey Results iv. Analyzing Results v. Coordinating Further vi. Getting Quotations2. Managing Cash (Payments & Receipts) i. Online Funds Transfer ii. Local Funds Transfer iii. Depositing Cash iv. Withdrawing Cash (Through Cheques)3. Managing Files

تعلیم

University of Central Punjab (UCP)
بیچلرز, بیچلرز ان بزنس ایڈمنسٹریشن, BBA‎
Management Information Systems, Marketing (Brand Management, Consumer Behavior), Plus 32 Other Courses
CGPA 2.5/4
2008
Punjab College of Information Technology (PCIT)
انٹرمیڈیٹ / اے لیول, انٹرمیڈیٹ ان کمپیوٹر سائنس, I.C.S‎
Computer Sciences and Information Technology
فی صد 42%
2002
The Radiant Way School (TRW)
میٹرک / او لیول, , Matric in Science‎
Biology, Chemistry, Physics
فی صد 52%
2000

پیشہ ورانہ مہارتیں

ماہر Analytic Reporting
ماہر Branding Ldeas
ماہر Budget Proposals
ماہر Cross Team Collaboration
ماہر Digital Communication
ماہر Digital Strategy
ماہر eCommerce Knowledge
ماہر Employs Training
ماہر Google Ads Planning
ماہر Google AdWords
متوسط Google Analytics
متوسط Google Webmaster
ماہر Idea Generation
ماہر Internet Leads
ماہر Media Planning
ماہر Paid Search Strategy
ماہر Search Engine Ranking
ماہر SEO Audits
ماہر Social Media Marketing
ماہر تقود الجيل

زبانیں

متوسط پنجابی
ماہر اردو
ماہر انگریزی