· Discuss the area target with Sales Team and devise strategies to achieve them effectively and timely
· Responsible of Gujranwala City and its Out stations
· Looking to the Modern Trade, General Trade and area Whole sales of the respective area
· Territory Storming which helped in ensuring to sales
· Rout Re-engineering
· Provide leadership and guidance to the sales team and assist them in planning workflow in the office and field
· Facilitate the BTL team in making route plan of supply vans within the zone
· Improve geographically the distribution network of distributors, territories
· Ensure timely coordination of trade offers and consumer promotions with the distributors
· Analyze distributors’ ROI and performance and submit report accordingly to the Area Sales Manager
· Identify new potential distributors in the region
· Carryout preliminary evaluation of potential distributors by analyzing their financial standing, ability to meet market demands, reputation, availability and experience of the field force of the distributor
· Proper Market Visits for observing brand trends and behaviors and keep a vigilant eye regarding the opening of new and closing of existing retail outlets
· Give a plan of secondary sales to distributor for maintaining stock covers
· Take actions as requested by the Area Sales Manager, together with the sales team
· Management of territory Wholesale Vs. Retail Business Seasonality
• Discuss the area target with Sales Team and devise strategies to achieve them effectively and timely
• Responsible of Gujranwala City and its Out stations
• Looking to the Modern Trade, General Trade and area Whole sales of the respective area
• Territory Storming which helped in ensuring to sales
• Rout Re-engineering
• Provide leadership and guidance to the sales team and assist them in planning workflow in the office and field
• Facilitate the BTL team in making route plan of supply vans within the zone
• Improve geographically the distribution network of distributors, territories
• Ensure timely coordination of trade offers and consumer promotions with the distributors
• Analyze distributors’ ROI and performance and submit report accordingly to the Area Sales Manager
• Identify new potential distributors in the region
• Carryout preliminary evaluation of potential distributors by analyzing their financial standing, ability to meet market demands, reputation, availability and experience of the field force of the distributor
• Proper Market Visits for observing brand trends and behaviors and keep a vigilant eye regarding the opening of new and closing of existing retail outlets
• Give a plan of secondary sales to distributor for maintaining stock covers
• Take actions as requested by the Area Sales Manager, together with the sales team
• Management of territory Wholesale Vs. Retail Business Seasonality
• Discuss the area target with Sales Team and devise strategies to achieve them effectively and timely
• Responsible of Gujranwala City and its Out stations
• Looking to the Modern Trade, General Trade and area Whole sales of the respective area
• Territory Storming which helped in ensuring to sales
• Rout Re-engineering
• Provide leadership and guidance to the sales team and assist them in planning workflow in the office and fiel
• Improve geographically the distribution network of distributors, territories
• Ensure timely coordination of trade offers and consumer promotions with the distributors
• Analyze distributors’ ROI and performance and submit report accordingly to the Area Sales Manager
• Identify new potential distributors in the region
• Discuss the area target with Sales Team and devise strategies to achieve them effectively and timely
• Implement the strategies to achieve the volume targets timely
• Identify variance from the sales targets and take corrective measures
• Provide leadership and guidance to the sales team and assist them in planning workflow in the office and field, preparing primary sales estimation, stock analysis and stock distribution
• Assist the sales team in mode of payment of distributors and control and spread of sales
• Facilitate the BTL team in making route plan of supply vans within the zone
• Conduct a Training Need Analysis of the sales team and make recommendations in the performance evaluation form with consensus with Regional Sales Manage
• Improve geographically the distribution network of distributors, territories and areas
• Ensure timely coordination of trade offers and consumer promotions with all distributors
• Analyze distributors’ ROI and performance and submit report accordingly to the Regional Sales Manager
• Identify new potential distributors in the region
• Carryout preliminary evaluation of potential distributors by analyzing their financial standing, ability to meet market demands, reputation, availability and experience of the field force of the distributor
• Proper Market Visits for observing brand trends and behaviors and keep a vigilant eye regarding the opening of new and closing of existing retail outlets
• Pass on all vital information pertaining to Mitchell’s products and competitors’ activities, to the BTL Manager through proper written reports
• Give a plan of secondary sales to distributor for maintaining stock covers
• Take actions as requested by the Regional Sales Manager, together with the sales team
• Control Aging of the distributor as per management approval
• Ensure Area updated Distributor agreement with Annexure
• Management of Zone Wholesale Vs. Retail Business Seasonality
• Looking distributers with primary sales and secondary sales which include (Fresh up, Ding Dong, Jellies, Candies, Cake and Shalimar Products
• Daily converse and making plan with Distributer
• Targets Volume Achievement on daily and monthly Basis
• Looking Team And adjust their Targets
• Making routes planes
• Follow to SBD.
• Work on PSF Sales fundamental and Objection Handling
• Market visit with regular basis and find the market gaps and other potential point of improvement and ensuring the drop size
• Ensuring all Key performance indicators of Company
• Observing brand and market trends
• Ensuring availability and visibility of brands
• To keep an eye on the competitors, activities, speedy change in market conditions and its trends
• Looking distributers with primary sales and secondary sales which include ( Fresh up, Ding Dong, Jellies, Candies, Cake and Shalimar Products
• Targets Volume Achievement on daily and monthly Basis
• Looking Team And adjust their Targets
• Making routes planes
• Market visit with regular basis and find the market gap and other potential point of improvement and ensuring in store fundamentals
• Ensuring all Key performance indicators of Company
• Observing brand and market trends
• Ensuring availability and visibility of brands
• To keep an eye on the competitors, activities, speedy change in market conditions and its trends