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خلاصہ
Having diversified experience spanning over 15+ years, I've flare of FMCG industry (8+ years) & exposure of construction (building materials) industry for 7+ years.
Have been engaged in Business Development & Growth, Distributor Handling, Credit Management & Control, Contingency Planning, Sales Activities (B2B, B2C, Key Accounts (Projects) Handling, Primary & Secondary Sale & etc.), leading my teams towards Targets & KPIs Achievement, coaching, grooming & training team members.
Expertise :
Fast Moving Consumer Goods (FMCG), Sales & Marketing, B2B, B2C, Team Building & Leading, Leadership, Contingency Planning, Strategic Planning, Employee (Workforce) Grooming, Coaching & Development, Performance Management Program (PMP), Account Management, Market Analysis, Customer Satisfaction, Brand Activation, Brand Re/Launching, Business Development, Credit Management, Merchandising, Pricing, Distributor Handling, Modern Trade, Key Accounts & Retail Channel Management.
پراجیکٹس
تجربہ
Deputy Manager.
Leading Brands : Ordinary Portland Cement (OPC), Lucky Block (42.5R), Lucky Sulphate Resistant Cement (SRC), Lucky Supreme & Lucky Block.
Ensuring KPIs, credit management, conflicts resolution, brand presence & penetration, market share & growth.
Ensuring smooth primary (LCL Pezu Plant) & secondary (LCL Mux Warehouse) dispatches (sales).
Team leading, comprising of Sr. Assistant Manager, Assistant Manager, Sales Executive & Sales Officer.
In AUG - 2022, Multan Sales Office attended Annual Sales Conference, conducted at #NewBalakotCity & received Recognition for securing 2nd position in Sales Competition (2020 - 2021).
In DEC - 2020, Multan Sales Office took initiative for promotion of 53 - Grade Brands (Lucky Supreme & Lucky Block).
Looking after entire Southern Punjab (Region comprising of 11 Districts, from Khanewal till RYK & Sadiq Abad).
Around 25% - 30% sale of LCL Pezu Plant is arranged by Multan Sales Office, while revenue generation amounts to approximately PKR 2,200 million per month.
With grace of Allah Almighty, closed February & March 2017 with phenomenal growth and improved ranking.
Delivering consistent pattern of exponential growth each month (FY 2017 - 18).
Addressing Pricing Issues, Strategic Planning, Contingency Planning & Business Growth.
Initiating Trader Offers, Bonuses & Incentive Plans for Dealers in order to boost sales as and when required.
Keeping an eye on Recent Market Trends & Competitors’ Activities.
Secured 1st position in LCL North Zone w.r.t. growth during Sales Competition (April - July 2017).
Secured 2nd rank among the LCL Area Offices during Sales Competition (April - July 2017).
Achieved a milestone of ever highest 100,000 Tons plus sale in April 2018 that was a dream come true in history of Multan Sales Office.
Secured 1st rank among the LCL Area Offices during Sales Competition (DEC 2019 - JAN 2020).
Maintained pace & 1st position during Sales Competition (FEB 2020 - MAR 2020), despite obstacles like declining economy, stock exchanges & markets crashing due to COVID - 19.
Achieved another milestone of ever highest 108,000 Tons plus sale in June 2020 despite all odds.
Another landmark achieved in March 2021 of ever highest 112,000 Tons plus sale.
LCL is pioneer in implementing SAP System for all its operations.
Senior Field Sales Representative
Leading Brands : Cadbury Dairy Milk Chocolate, Cadbury PERK, Cadbury BUBBLY, Cadbury Marvellous Creations, TANG, Éclair & Softmint Ice.
Assisting TSM & ASM in daily sales operations & activities.
Leading a team of Distributor Sales Representatives (DSRs).
Achieving monthly sales targets.
Ensuring KPIs (Key Performance Indicators), Outlet Coverage (OC), PlanoGram Displays, Productivity, Line Strike (LS), Chiller Targets, SKU-wide Distribution.
Multan City Revenue Generation amounts to approximately PKR 18 - 25 Million average per month.
Assisting trade in brand propagation.
Distributor handling.
Focus on primary & secondary sales.
Channel, Category & LMT (Local Modern Trade) Management.
Ensuring target achievement.
Brand promotion.
Resolving trade related concerns.
Delivering consistent performance.
