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خلاصہ
Note: Seeking New Challenging Opportunity in Lahore now so drop me a message and connect with me here.
As a passionate Social Media Specialist and Marketing Strategist, I help Brands connect with people.
With a keen interest in all things digital, social media, brand storytelling and product management. I bring a very versatile set of skills and experience on the table that makes me uniquely qualified to achieve the goals and targets set out for me.
With over 6 years of experience helping companies and organization like Mobilink (Jazz Cash), Audi Pakistan, Integrated Health Services, Kulsum International Hospital, Be Yoga Japan, Darkrose Studio and Keepsakes by Reem, solve their Social Media and Marketing challenges.
I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.
I would welcome the chance to discuss your marketing objectives and ways I can help you attain them.
تجربہ
Digital Marketing Specialist
AgileSol Consulting is a provider of remote talent to employers in USA.
Maintain client’s online presence, and ensuring that their products and services are effectively communicated to their target audience.
Responsibilities
Interviewing directly with employers in USA looking for remote employees.
Develop and evaluate digital marketing strategies based on client’s business objectives and customer needs.
Managing and developing social media content calendar, paid social media campaigns and website articles.
Opitimize advertising spending by implementing proper Google Ads account structure, negative keywords and A/B split testing.
Use Google Analytics data to modify client’s site, achieve goals and reach KPI’s, including CPC, CTR and ROI.
Attracting new online customers and increasing revenue generated from existing customers.
Analytics & Social Media Managemetn Tools: Google Analytics, Sprout Social. Design Tools: Adobe Photoshop, Adobe Illustrator, Canva
Digital Marketing Manager
I planned, coordinated, implemented, and monitored Digital Media strategy with focus on creating awareness for general public about the projects done by National Information Technology Board under the supervision of Ministry of IT and Telecom.
Responsibilities:
Writing end of month progress reports, preparing search engine ranking and traffic reports to assess areas of potential improvement.
Responsible for comment moderation, consumer interaction, and diffusing any online issues.
Achievements
Increased web traffic by 58% after completing a website redesign and re branding.
Planned and implemented social media strategy for the successful launch of “Durust Daam” app.
Received certificate of appreciation from the Minister for IT and Telecom, Dr. Khalid Maqbool Siddiqui for the successful “Durust Daam” app launch campaign.
Managed PR and social media campaigns for the events and workshops including “Social Media for Government” and “digital accessibility for persons with disability”, held at NITB.
Enhanced organization’s image through affiliate programs and cross promotion.
Analytics & Social Media Managemetn Tools: Google Analytics, Sprout Social. Design Tools: Adobe Photoshop, Adobe Illustrator, Canva
Digital Marketing Manager
I developed a base structure for the Social Media Marketing domain with respect to design and communication on all digital assets, measure the performance, guide on decisions based on data and connect them with actual business impact.
Support lead generation, new customer acquisition, and customer retention, through online conversions, engagement, and personalization. Structured operational details without losing view of the strategic picture of how the online presence helps the company and what are its business objectives.
Responsibilities
Plan and implement Social Media strategies to drive more traffic to the healthcare platforms.
Analytical insights around ads, performance, and customer experience across a variety of data sets and platforms.
Analyze end-to-end campaigns and report on key metrics and interpreted trends to drive significant results.
Improve online customer and user experience across all digital touch points to improve conversion and ROI via effective placement of brand message/advertisements on the various digital platforms.
Analytics & Social Media Managemetn Tools: Google Analytics, Sprout Social. Design Tools: Adobe Photoshop, Adobe Illustrator, Canva
Social Media Marketing Specialist
As Social Media Specialist, I worked with clients like Audi Pakistan, Jazz (previously known as Mobilink, Barakah Health and Wellness Centre and Kulsum International Hospital. During my tenure I created, curated and managed day-to-day content publishing for multiple clients. Assisted in developing digital marketing strategy from ‘top-of-the-funnel’ awareness through conversion.
Responsibilities
Effectively drive brand awareness, engagement, and traffic to social media pages.
Assess social media marketing campaigns to determine rate of return.
Market research & developed the core positioning and messaging for company’s clients.
Software: Sprout Social
Digital Marketing Manager
My responsibilities included helping clients in planning and implementation of Social Media strategies to increase brand engagement. Worked with content teams to develop monthly content schedules, creatives and analytics reports to clients. I gave insights in to emerging trends and topics through social listening and social media analysis and recommendations on how to best leverage emerging social platforms and technologies for existing and prospective clients. Responsibilities
Effectively drive brand awareness, engagement, and traffic to social media pages.
Assess social media marketing campaigns to determine rate of return.
Google Adwords, Facebook, Instagram, Ad Campaigns (Managed budgets over 3k USD/mo).
Continuously improve online customer and user experience across all digital touch points to improve conversion and ROI via effective placement of brand message/advertisements on various digital platforms.
Software Sprout Social Communication Tools Trello