خلاصہ


Learn & to grow vertically & horizontally for satisfaction of professional intellect. Looking forward to great executions. Thus raising an opportunity for business optimization for FMCG/CG company.

Dealing with the dynamics of the market environment with a position commensurate with my strengths in sales operations, information system, CRO, business development, team leadership & management merchandising and field training. 


Strong team believer with 18 years of Sales Retail & Business Development experience.
Worked in capacity of Area Manager, Senior Territory Manager, Trade Merchandising Manager, Retail Channel Manager South of leading FMCG Companies retail and rural markets of Karachi city & Baluchistan along with merchandising efforts.
Have 2½ years exposure handling corporate clients & handling sales network in service industry.


پراجیکٹس

Geotagging, Retail Census & Expansion, VSP merchandising
Geotagging, Retail Census, Bakery & BBM Cabinets, Perfect store UPL
Retail Census & Retail expansion

تجربہ

کمپنی کا لوگو
ASM/ FSM
Premier Agency Pvt Ltd
جنوری ۲۰۱۹ - مارچ ۲۰۲۰ | Karachi, Pakistan


Responsible for new AF3 division covering Nivea, Marico & Mospel brands for entire Karachi.Secondary sales as per Channels ensuring availability & visibility of Karachi city with two branches. Market development efforts with JBP development and OJT of Field staff.Third party Liaison merchandising, Negotiating & Execution of Joint Business Plan with customers.Route to market implementation. Sectional & outlets Gap implementation. Ground execution of market led activities of Principals.

کمپنی کا لوگو
Area Sales Manager
United Snacks Pvt Ltd
اپریل ۲۰۱۷ - اگست ۲۰۱۸ | Karachi, Pakistan


Responsible for snacks business LMT, GT & Institutions of Karachi city with primary and secondary.Market development with FIFO & pack sizes ensuring availability & visibility instore with merchandising team.Distributor Network & established sales team, developed JBP strategy with customers, OJT of team

کمپنی کا لوگو
Area Sales Manager
Reckitt Benckiser Pakistan Ltd.
فروری ۲۰۱٦ - مارچ ۲۰۱۷ | Karachi, Pakistan


Worked on 3 category portfolio, AMS stands at Rs.41 million and turnover stands at Rs.496 million.Looking after primary & secondary sales of markets of Karachi city & Baluchistan coastal belt.Channel development and executions KPI's with ensuring availability & visibility of brands.Rolled out projects 1st position Nationally Retail census, & geo tagging, 1st position HHT usage.2nd position in Merchandising & VSP programs in Karachi city.

کمپنی کا لوگو
Territory Sales Manager & TMM (CD) Karachi Sales
Unilever Pakistan Limited
جولائی ۲۰۰۷ - فروری ۲۰۱٦ | Karachi, Pakistan

Have worked in capacity of Area Manager & handled Retail sales & assisted in WS business.
The Area turnover stands at Rs.1 billion & retail territory turnover stands at Rs.534 million.
Looking after Retail Contributing 55%, GOLY at 4%, including Spreads & assisting WS.
Planning & implementation of JBP with customer on company and area category specific targets.
Rolled out projects Bakery, BBM Cabinets, EDGE, IQ, igniting bush fires for channel projects.
Four Times Awarded Best Training champion KSR by CD Academy for training sessions.

کمپنی کا لوگو
Retail Channel Manager, South Region (CD) Sales
Unilever Pakistan Limited
اپریل ۲۰۰۵ - جولائی ۲۰۰۷ | Karachi, Pakistan

Two years’ experience of Retail Outlet Extension Manager across six distributions in Karachi city and South Region.
Expansion & strengthening gaps between UPL listing & Retail census and POP database at sites.
Lead & monitor effective market coverage via best route to market for incremental sales volume.
Analytical / Contribution / Performance analysis of POP business & assistance to GSM & RSM South.

کمپنی کا لوگو
Territory Sales Officer Baluchistan (CD) Sales
Unilever Pakistan Limited
دسمبر ۲۰۰۲ - اپریل ۲۰۰۵ | Khuzdar, Pakistan

Leading largest geographic zone with turnover of Rs.115 million, contributing 30% to Area.
Restructured, cost savings & erected new distributors and maintained their health check points.
Development (OJT) of trading skills of Supervisors, DSR’s over 1600 retail & rural outlets.
Implemented training, executed projects Ferrari, Backbone in towns, POP census & Merchandising.

کمپنی کا لوگو
Corporate Marketing Manager
Web Net Communication Services Pvt. Ltd
مارچ ۲۰۰۱ - دسمبر ۲۰۰۲ | Karachi, Pakistan

Development of Business Solutions & Generating Sales for Corporate Sector in Karachi.
Providing Hardware & Website Turnkey Solutions, Networking, Internet Connectivity.
Supervise & manage corporate sales team, Branches & dealership network. Manage Call center.

کمپنی کا لوگو
Personal & Admin Executive
Jaffer Brothers Pvt. Ltd NADRA Project
مئی ۲۰۰۰ - فروری ۲۰۰۱ | Karachi, Pakistan


Coordinated & Assistance in Recruitment of 2700 Data entry operators out of 8500 applicant pool.
Development, Supervision of Allied Administration, Utility erection and arranging candidate pools as required.
Provide training, Supervision of HR activities in Morning shift 24/7 (8 Hrs shift) with 1100 Employee’s strength.

تعلیم

Hamdard University
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MBA MIS & MKT‎
Marketing Management, Information System
CGPA 3.3/4
2002
Greenwich University
بیچلرز, بیچلرز ان بزنس ایڈمنسٹریشن, BSC Marketing‎
Marketing Management, Information System
CGPA 2.6/4
1998

پیشہ ورانہ مہارتیں

ماہر Business Development Strategies
متوسط Business Networking
متوسط Business Objects
ماہر Certified Internet Webmaster
ماہر Configuration Switches
ماہر Conservation Awareness
متوسط CRM Command
متوسط Dealer Management
متوسط Handling Assignments
ماہر Internet Services
ماہر Microsoft Certified System Engineer + I
متوسط MS Excel Dashboards
متوسط Multi-channel Retail
ماہر Retail Products Knowldge
ماہر SPSS

زبانیں

متوسط سندھی
ماہر اردو
ماہر انگریزی

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