Managing social media platforms (Facebook, Instagram, YouTube, Twitter.)
Constantly develop new ways / ideas to generate new leads & conversions for the brand using the major social media platforms.
Creating marketing and social media campaigns and strategies, including budget planning, content idealization, and implementation schedules with Digital Marketing Team.
Build the brand’s social media presence with engaging & high-quality content.
Handled all the customer related queries on Royal Tag’s official social media networks.
Developed (Copy) for every s social media marketing campaign post plans & executed according to set timeline.
Monitor, analyze, and report the effectiveness of each digital campaign to ensure a high conversion rate for each campaign with collaboration of digital marketing team.
Worked closely with digital marketing in SEO keywords research/SEM Strategies for continuous optimization of website & digital campaigns.
Managed every season’s in-house product shoot, Liaising with In-house graphic designer for product editing and submit batch before one week of launch to E-commerce Team.
Developed highly engaging content for brand’s social media platform with My Creative Photography Skills.
Reviewed and coordinated with developer for the optimization of E-commerce website.
Getting “Post Production” deliverables i.e. (Shoot Images & Video content) from external ad agencies within given timelines.

Creating campaign shoot Mood Boards planning, budget approval, coordination, and execution of campaign shoot with collaboration of external ad agencies. Royal Tag Winter-18 shoot in Istanbul, Turkey was one of the best shoots of the season, which provided me exposure of working internationally.
Managed & executed disruptive marketing strategy for Royal Tag through Multi-channel Marketing which resulted 20% increase in annual sales. (2018-19)
Planned and executed events from end to end: Including digital marketing campaigns, which resulted 15% increase in online sales. (2018-19)
Responsible for timely procurement & deliverance of Marketing materials and packaging on outlets.
Supported Manager Marketing in making & presenting (Category wise) “Competitors Analysis Report” (Conventional & Digital Marketing) in a Brand meeting scheduled in the Grand Calendar, that helped us in monitoring the competitor’s marketing strategies.
Conducted market survey with sales team for growth & expansion of brand and successfully opened new outlets in north and south region of Pakistan.
Liaison with in house graphic designer to develop & share indoor/outdoor campaign artworks with printing vendor for timely printing & execution of marketing campaign.
Coordinated with printing vendor for timely execution of 30 stores marketing campaign branding.
Responsible for the maintenance of Brand “Signage”.
Maintained relationships with Malls personnel, media & printing vendors and publishers to ensure collaboration in promotional activities.
Worked closely with customer services department to resolve customers queries.
Managed and coordinated many Sponsorship, PR events & fashion shows, which resulted a positive brand image.
Developed and executed marketing strategies for Royal Tag’s new store openings. (Nationwide)
Executed weekly SMS campaigns own data customers & broadcast SMS campaigns on every launch.