• Development of optimized marketing content for international clients in various industries
• Researching online trends and creating monthly content-marketing plans
• Development of engaging social media posts to increase web-traffic
• Development of corporate optimized web content, Meta descriptions & optimized blogs/articles

• Develop a variety of unique, engaging content in the fields of healthcare, technology, digital marketing and fashion, ensuring the use of specific keywords for Search Engine Optimization
• Write content to promote US-based client’s websites/blogs on websites relevant to client
• Conduct online/offline research pertinent to topics or articles
• Write content for client’s websites including internal blogs, product descriptions, meta-descriptions

• Lead Phase 1 of Internal Launch of new brand claim: organized event for 600 employees at 2 different office locations with project team. Coordinated with suppliers for booths set-up, branding and catering. Organized all related Internal Communication
• Assisted in planning and implementing Siemens’ booth concepts at major external events such as WFES 2016 and OGWA2016 along with all Internal and External communication requirements
• Produced content for Siemens’ Intranet and Internal Newsletter
• Liaised with suppliers for branding requirements and for hotels and event planning companies for Internal and External events.

• Obtained knowledge of GCC and Africa food markets.
• Rebuilt Brand Identity for Retail Launch of Food/Culinary Products with a Creative Agency.
- Reworked 60 product labels. Developed POSM accordingly.
• Aided in rebranding and launching Personal Care product-range with BDM and Creative Agency:
- Selected brand name; Conceptualized new logo; Conducted Market Research on product variants, packaging and made recommendations.
• Liaised with Creative Agencies :
- Gave creative briefs, Developed POSM & product labels, Office & Vehicle branding, corporate video, Produced all the written content & designed new company brochure, promotional flyers and product catalogues, Developing corporate giveaways.
- Obtained quotes from agencies and recommend them to BDMs, GM and CEO.
• Administered all activities relating to Gulfood Exhibition 2013 & 2014:
- Coordinated with DWTC; briefed exhibition stand contractors; shortlisted design proposals and quotes; arranged corporate giveaways and product brochures/catalogues.

• Executed all marketing activities, projects, and reports under the supervision of the Brand Manager for Dishwashing Liquids and Insecticides
• Prepared and released monthly reports on budgets, media spending, market shares and equity
• Used AC Nielsen to extract relevant data related to product market
• Worked closely with BTL and Creative Agencies to develop POSM – trained promoters, and monitored the budget for all promotional activity, as well as keeping track of sales reports and invoices
• Conducted store and home visits to generate consumer insights
• Assisted in preparing presentations for business reviews for the internal and regional team