Managed two territories Malir & Shahfaisal by leading a team of two supervisors and 19 order bookers to ensure monthly business of rupees 105 million average.
Lead sales team to ensure business KPIs, secondary sales target and key accounts management 
Responsible for market credit & vendor management, territory management, route designing and section working while executing business analysis. Responsible to develop team to ensure smooth operations at distribution level.  

Spearheading team of sales and warehouse for Blue Band Margarine business while streamlining logistics and daily operations to achieve business KPIs secondary targets. Skillfully managing key/major accounts
Support HR team in recruitment process of field sales force & conducting training needs analysis of field sales team while establishing plans for business development activities. 
Managing sub-distributors & field team to ensure product availability & visibility in market
Resourcefully supporting in credit & vendor management, territory management, route designing and section working while executing business analysis, updating top management regarding current market situation

Delivered administrative support to business development manager and other stakeholders while assisting General Manager in communicating between region & head office to ensure requirements and achieve business objectives for smooth working
Make and present different sales report to the top management. reports such as regions wise, brand wise, channel wise, category wise and business unit wise performance. 

Maintained coordination between head office & regional field sales force regarding credit approvals, new area development, team incentive, induction of new vendor & appointment of sub-distributors. Generated monthly, quarterly & annual reports

Developed sales budgets and carried out feasibility of new business while compiling various reports related to sales tracking, business plan tracking and other business KPIs tracking in liaison with general manager and business development manager

Worked as senior executive; having proven track record of delivering effective marketing communication and sales strategies.
Services Offered are:
• Constantly improving business development activities.
• ATL & BTL planning and its execution
• Town Development activities, Trade Marketing and sales Promotions
• Event Management (Expo, Trade Shows, Town Development Activities)
• Team work with Area Sales Managers, Regional Sales Managers and field Marketing Manager.
• Monitoring & reporting to General Manager Sales & Marketing on the effectiveness of strategies/campaigns.
• Electronic Advertising and Sales Promotions
• Sales Target Management (Assigning, controlling, and Analysing)
• Incentive calculations, first approvals, incentive allocations

• Analyze business growth and its performance
• Report to seniors regarding meaningful findings
• Analyze competitor moves and gathering competitors data
• Make comparison report on running schemes, prices and promotions with respect to competitor
• Identifying opportunities, made recommendations for sales team.
• Developed different marketing campaigns and product promotion strategies.
• Working as part of the sales team to develop both new and existing markets.
• Involved in developing sales & pricing strategies and Liaising with distributors network to answer and resolve their queries.
• Dealing with a diverse range of clients for marketing and promotions.
• Evaluating competitor activity and developing appropriate responses.
• Attending trade shows and exhibitions when required.