Leading Key Accounts for Urban Eatable contributing to 50PC of national sales  Successfully developed and implemented strategies to increase market share with key national accounts.  Responsible for leading a team of Key Account and General Trade exe. with a portfolio worth PKR 7 million per month.  Established and maintained highly effective relationships with key decision makers within target accounts  Negotiated, implemented and managed complex yearly contracts  Participated in the development, implementation and management of joint business plans with national accounts

Responsible of the YTD portfolio of Rs. 150 MillionCovering Key Accounts and GTs in the Region of Karachi (GTs, IMTs, LMTs)Managing the team of 3 BTL Coordinators and 18 BAs, 3 Key Accounts Executives and 17 TSOs.Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.Transformed trade marketing priorities to actionable account plans by implementing initiatives.Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.Supervised creation of marketing materials and collateral. Collected and analyzed market research data for use in forecasting.Expanded personnel skill sets by mentoring marketing team both individually and in groups.

Ensure achievement of sales (value and volume) KPIs for IMT, LMT, General Trade. This included devising and executing channel wise strategies to support business plan, execution of promotions and deals,*Planning and rolling out consumer promotions and new launches for the organization resulting in YoY growth.*Daily sales tracking to identify white spaces and ensure target achievement.*Build effective relationship & enhance company reputation with Key Stake holders.*Manage trade, merchandising team, brand awareness activities, sales number and targets planning thoroughly.*Monitor and Control trade spend in line with company and customer profitability. Variable Trade Budgets to drive channel specific volumes and increase shelf space at trade. *Visit Market to evaluate market conditions & identify gaps and fill-in accordingly.*Lead the development and embedding of key account strategies and plans in line with business & customer requirements – across KHI.

ranslated client needs into value proposition to generate sales and profit for company.Managed established and new brand relationships and partnerships to explore new trade lines.Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.Developed marketing strategies based on corporate objectives and market trends.Collaborated with other departments to coordinate strategic marketing activities.Supervised creation of marketing materials and collateral.

At the time of my joining Crayon Corp was a new agency. The positing on which I was hired is Client Servicing and BDO head. I had a team of 5 people. I lead the
team so efficently that the currently CrayonsCorp comes with reputable advertising agencies.

I have worked as Client Servicing Exe. Creaivedge Communication. I fulfill that positions efficiently and worked for 2.5 years and work on their major client tale.