o Over-look product end to end. o Watch and review commercial trends to determine the best methods to make the product marketable and profitable to the brand. o Product planning and execution throughout the fashion product lifecycle. o Understanding customer requirements, defining the product vision of the brand, and working closely with the Design Team, Production Team, Retail Team, Sales & Marketing Team, Supply Chain Team, Merchandising Team, Finance team to ensure customer satisfaction goals are met.o I oversee the entire department, development and production process of Hustle n Holla, including womenswear, menswear, fashion accessories, shoes & bags.

o Heading Men & Women Western Wear and Eastern Wear & direct reporting to the Creative director & CEO.o Making Product calendar for the year, Range Plans for the season, Purchase Orders, Planning and budgeting for production, Fabric Sourcing with supply chain and merchandising department, Handling Shoots & R&D related to fabric sourcing.o Working on Themes & Fabric Selection, mood boards, silhouettes according to season & style with design team.o Heading design department including Fashion, Textile, CAD designers and Internees.o Working on Embroideries, Print developments & Making silhouettes and designs adhering to international fashion forecasting.o Heading sampling department & managing Team to ensure all deadlines are met in time. o Handling Production and all production related matters including production planning, dealing with CMT and vendors, tech-packs, costings, quality control and all the processes involved till the final product reaches online and on shelf in stores.

o Handling Pret, Luxury Pret & Kids-Line.
o Working on Themes & Fabric Selection according to season & style.
o Creating research boards, mood boards, story board & color palette according to selected theme.
o Working on Textile print developments, Screen Prints & Making silhouettes and designs adhering to International fashion forecasting.
o Heading sampling, Working on cost sheets with costing department, Working on stitched and unstitched dyed and Embroidered designs with the knowledge of schiffli and multi head embroidery machines and handling production.

o Designed Pret, Luxury Pret and Heavy formals Bridal wear Designs.o Researched on different themes for specific season, fabric selection according to selected theme and season & Creating research boards, mood boards, story board and color palette according to selected theme, making silhouettes and sampling according to theme.o Handling client orders and making the final garments.o Finalizing the garments fits, patterns and their grading according to different sizes & Designing embroideries and embellishments for selected garments.o Over-looking sampling, Production, Costings, Marketing, Shoots, Payroll.o Managed whole team including fashion designers, manual artists & labor.

o Handling Pret, Luxury Pret and Couture line designs.
o Working on Themes & Fabric Selection according to season & style.
o Creating research boards, mood boards, story board & color palette according to selected theme.
o Working on Textile print developments & Making silhouettes and designs adhering to International fashion forecasting.
o Seeing sampling, Tech-packs and PD & Working on stitched and unstitched dyed and Embroidered designs with the knowledge of schiffli and multi head embroidery machines..
o Handling and supervising Product shoots and Campaign shoots of Kayseria for catalogue and billboards.
o Designing Handbags, clutches, jewelry & Finalizing garments fits & patterns

o Designed Luxury Pret and Heavy formals Bridal wear Designs.
o Designed some designs for BCW 2017.
o Research on different themes and finalizing a Theme for specific season, & Designing of Formal women wear silhouettes according to selected theme,
o Fabric selection according to selected theme and season & Creating research boards, mood boards, story board and color palette according to selected theme,
o Making couture samples of the bridals and formal designs & Handling client orders and making the final garments.
o Finalizing the garments fits, patterns and their grading according to different sizes & Designing embroideries and embellishments for selected garments.

o Designed Luxury Pret and Heavy formals Bridal wear Designs.
o Research on different themes and finalizing a Theme for specific season, & Designing of Formal women -wear silhouettes according to selected theme,
o Fabric selection according to selected theme and season & Creating research boards, mood boards, story board and color palette according to selected theme,
o Making couture samples of the bridals and formal designs & Handling client orders and making the final garments.
o Finalizing the garments fits, patterns and their grading according to different sizes & Designing embroideries and embellishments for selected garments.

I have worked as a fashion designer and have done two fashion shows as a designer in which I designed complete collection of Pre't wear for women and men.