خلاصہ

Business focused HR professional, with exposure to pharmaceutical and FMCG industry. Aligning business strategy with people strategy & solutions, Ability to influence and lead complex solutions across the organization and leading broad based change initiatives.
Responsible for customer dealing and maintain the satisfaction level while managing the regular day to day activities of the call center (ERP, Operations).
• Coordinating with team leaders, operatives and third parties to accumulate information and resolve issues
• Developed, executed, and measured integrated, multi-channel marketing strategies to increase companies overall awareness, generate and nurture leads, and support business development efforts - increased customer base.
• Lead thought leadership and content marketing efforts to exploit unique positioning and present valuable insight and advice on issues of interest for customers and prospects.
• Supported account management in building deeper customer relationships by coordinating customer appreciation programs and planning customer events.
• Provided direction and contributed to multi-functional team to reposition and rebrand company’s agenda to differentiate and align with new assignment.
• Developed beverage category strategy opportunities within product lines by analyzing data to understand consumer wants, needs, and beliefs for test products and national launches.
• Wrote creative guidelines for merchandising and advertising including print and in-store POP.
• Assisted with product forecasting and program budget tracking.
• Determined sales expectations complied and analyzed data to measure the success of products in test markets.
• Provided product management expertise, advising marketing manager and corporate management on brand positioning, marketplace research and consumer research.
• Supported HR in enhancing employee work experience by planning employee events and assisting with internal
• communications.