We are seeking a highly motivated and experienced Retail Marketing Executive to join our dynamic team. In this role, you will be responsible for developing and implementing marketing strategies to drive foot traffic and sales for our retail stores. This is an exciting opportunity for an individual with a passion for retail and a strong background in marketing.
As a Retail Marketing Executive, you will work closely with the marketing team to create compelling campaigns that resonate with our target audience. You will be responsible for developing innovative promotional activities, coordinating events, and collaborating with cross-functional teams to ensure the successful execution of campaigns. Additionally, you will analyze market trends and consumer behavior to identify new growth opportunities.
Store Standardization:
New Dealers:
Branding and POPs:
XL Collection Emphasis:
Product Training:
SO Data Collection / Intelligence:
Promotional Activity & Sellout Activities:
Requirements
TCL stands for “The Creative Life,” a slogan that represents TCL’s aspirations of building one of China’s most innovative and resourceful enterprises. Founded in 1981, TCL is one of the largest consumer electronics enterprises in China with a global presence. TCL Corporation has three listed companies: TCL Corporation (SZ.000100), TCL Multimedia (HK.1070) and TCL Communication (HK.2618). Currently, TCL Corporation has set up four business units – TCL Multimedia Holdings, TCL Communication Holdings, China Star Optoelectronics Technology and TCL Home Appliances Group, as well as six business groups – System Technology Unit, Techne Group, Emerging Business Group, Investment Group, Highly Information Industry and Real Estate Group. Over 30 years of consistently diligent efforts along with China’s reform and opening-up policy, motivated by the company’s focus on dedication and innovation, TCL has grown into a leading enterprise in China's electronics information industry. In 1999, TCL began forging its path into the globalized market. After years of promoting its brands in the emerging markets and partnering with well-established brands in the European and American markets, TCL is the pioneer in the drive for Chinese enterprises seeking both domestic and international recognition./p