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Email Marketing Manager

AESOM Pvt Ltd

拉合尔，巴基斯坦

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发布 Oct 14, 2024 356 查看

PKR. 150,000 - 250,000/Month

Key Responsibilities:

Email Campaign Strategy:
Plan, create, and implement targeted B2B email marketing campaigns to attract new business clients
Manage the full email lifecycle from concept, design, testing, and execution through to analysis
Develop customer segmentation strategies to ensure personalized and relevant communication
Content Creation & Design:
Write compelling and engaging email copy with clear calls to action
Collaborate with the design team to ensure email templates are visually appealing and in line with brand guidelines
Ensure content is optimized for conversion and meets the needs of various stages in the customer journey
Automation & Drip Campaigns:
Set up and maintain email automation workflows to nurture leads and drive sales
Use marketing automation tools to design and deploy drip campaigns that target various business segments
Continuously optimize email automation sequences to improve open rates and lead conversion
Performance Analysis:
Track and analyze email campaign performance, including open rates, click-through rates (CTR), and conversions
Provide actionable insights and recommendations for improving campaign effectiveness
Conduct A/B testing on subject lines, content, and CTAs to maximize engagement
Compliance & Data Management:
Ensure email campaigns comply with GDPR, CAN-SPAM, and other relevant regulations
Manage and maintain accurate email databases and contact lists, ensuring proper segmentation
Monitor email deliverability and resolve issues related to spam filtering and blacklists
Collaboration:
Work closely with the sales team to align email marketing efforts with lead generation and customer acquisition goals
Collaborate with cross-functional teams (content, design, sales) to ensure seamless execution of campaigns

Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field
3+ years of experience in B2B email marketing, proven skills and track record working in US related Businesses
Demonstrated ability to develop and manage large-scale email marketing campaigns targeting businesses
Hands on experience in email marketing tools (Salesforce, Apollo, Million Verifier etc.)
Strong copywriting skills with the ability to craft concise, compelling, and action-driven email content
Analytical mindset with experience in tracking and optimizing email performance metrics
Experience with A/B testing and performance reporting tools (e.g., Google Analytics, CRM systems)
Strong understanding of email marketing best practices, compliance (GDPR, CAN-SPAM), and list management
Excellent project management skills, with the ability to multitask and meet deadlines