CRM, Loyalty & E-commerce Specialist

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can t wait, let s shape it together!

The CRM, Loyalty, and E-commerce Specialist will support the team in delivering the best post-purchase experience for BAT consumers across digital channels, including 1-2-1 communication (email, SMS, push notifications), the loyalty program, e-commerce, and brand websites.

Their primary focus will be on driving activities that engage consumers with our new categories, build brand loyalty, and cultivate engagement through personalized communication and a loyalty program strategy.

This specialist will also support campaigns aimed at increasing retention, multi-category usage, and customer loyalty while driving key performance indicators (KPIs).

Your key responsibilities will include:

• Coordinate and deliver campaigns as planned in the activation calendar for New Categories (including 1-2-1 channels, the Inspiration Club loyalty program, e-commerce, and product websites).
• Handle day-to-day operations across online touchpoints (Inspiration Club, e-commerce, and brand webpages) to ensure effective campaign execution and continuous optimization to achieve KPIs (new member acquisition, engagement, sales in online and offline channels, and profitability).
• Handle collaboration with agencies to ensure timely and high-quality delivery of planned developments and ideas.
• Collaborate cross-functionally with campaign teams, digital teams, legal, category, and area digital teams to ensure strategic alignment and increase the value of collaboration.
• Provide briefs to agencies for emails, landing pages, and online assets to be used across digital touchpoints.

What are we looking for?

• Minimum 1 year of relevant working experience in digital marketing, sales (online or offline), or marketing.
• Strong organizational skills, effective communication abilities, and a proactive approach.
• Proven collaboration skills and a "can-do" attitude.
• Proficiency in MS Office Suite.
• English proficiency at a minimum B2 level and Polish at advanced level

What we offer you?
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We re one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.