Content Writer / Digital Media Executive

We are seeking a creative and driven individual to manage and curate compelling content across various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube. This role focuses on crafting high-quality, engaging posts that resonate with our target audience and elevate brand awareness.

Key Responsibilities:

Write and design content for social media posts, websites, blogs, and multimedia (e.g., infographics, images, videos) that align with the brand's voice and values.
Develop tailored content strategies for each platform, including LinkedIn, Instagram, Meta (Facebook), and YouTube, ensuring the style and tone speak to the unique audiences of each channel.
Use relevant scheduling tools to plan, organize, and publish content efficiently across all social media platforms, maintaining a consistent posting schedule.
Stay informed on social media trends, analyze competitor activity, and identify growth opportunities to increase engagement and expand our reach, particularly on LinkedIn and Meta.
Engage with followers by responding to comments, messages, and inquiries professionally and promptly, fostering a positive community around our brand.
Work closely with the marketing team to develop a social media strategy informed by data analytics, aligning with overall marketing objectives and effectively targeting the right audience.
Collaborate with the team to run advertising campaigns on platforms such as LinkedIn, Meta (Facebook, Instagram), and others, aiming for optimized audience targeting and increased brand visibility.
Regularly monitor social media performance metrics (reach, engagement, traffic, conversions), providing insights and reports that measure the success of content and campaigns.
Partner with teams from different departments (e.g., Social Projects, People Engagement) to ensure cohesive messaging and brand consistency across all platforms.
Continuously update your knowledge on the latest social media trends, platforms, and algorithms, with a particular focus on best practices for LinkedIn and Meta.

Job Requirements:

Bachelor’s degree in Mass Communications, Journalism, Marketing or a related field.
Fresh graduates from reputed university
Strong understanding of social media platforms (Meta & LinkedIn) and the ability to craft platform-specific content.
Proven track record of creating engaging and creative content across various formats (text, visual, video) and for diverse audiences.
Excellent written and verbal communication skills, with a passion for storytelling and brand messaging.
Proficiency in social media analytics tools and experience using platforms like Facebook Ads Manager and LinkedIn Ads is a plus.
Strong organizational skills and the ability to manage multiple projects and deadlines effectively.
A passion for content creation and a desire to stay up-to-date with the latest trends and best practices in social media marketing, especially for LinkedIn and Meta.

This role is ideal for someone passionate about content writing and social media strategy, eager to make an impact by creating meaningful and engaging content that drives business success.

Perks and Benefits: