SEO Manager

The role of an SEO Manager is crucial in ensuring effective and efficient SEO strategies to improve our website's search engine visibility and organic traffic. Here are the top 10 responsibilities you will have once you are on board:

Essential Responsibilities:

Lead the development of comprehensive SEO strategies that align with the company's goals, target audience, and industry trends.
Stay updated with search engine algorithms and updates to adapt the strategy accordingly.
Manage and mentor a team of SEO specialists, content creators, designers, and other relevant roles. Foster a collaborative and motivated work environment to achieve team goals.
Performing ongoing keyword research including discovery and expansion of keyword opportunities, must be industry-relevant
Optimize on-page elements such as title tags, meta description, URL, headings, images, internal links, Schema and more.
Collaborate with content creators to develop an SEO-driven content strategy that addresses user intent, provides value, and aligns with target keywords.
Work closely with web developers to address technical SEO issues, such as site speed, mobile-friendliness, crawl errors, schema markup, and URL structure.
Develop and implement a link-building strategy that focuses on acquiring high-quality, relevant backlinks from authoritative sources to improve the website's domain authority.
Regularly analyze key SEO metrics using tools like SemRush, Aherf, Google Analytics, Search Console etc. Prepare weekly reports to audit our work and plan accordingly.
Keep abreast of industry trends, search engine algorithm updates, and emerging SEO techniques to adapt strategies accordingly and maintain a competitive ranking.
Stay updated with search engine algorithm changes and industry best practices to adapt strategies accordingly and maintain compliance with search engine guidelines.
Communication and Collaboration: Strong communication within the SEO team and cross-functionally with service providers, such as marketing, design, and development. Collaborate to align SEO efforts with broader marketing and business strategies.
eSet measurable goals and KPIs for the SEO team, track performance against these metrics, and make data-driven adjustments to strategies to ensure continuous improvement.
Conduct a SWOT analysis of the website, Strengths, Weaknesses, Opportunities and coming threats.
User Experience (UX) Focus: Collaborate with UX/UI teams to ensure the website provides a seamless and engaging user experience, which can indirectly impact search engine rankings.
Be aware of potential SEO risks, such as black-hat tactics or algorithm penalties, and ensure the team adheres to ethical and best practices to maintain long-term success.
Understanding of local search optimization techniques for businesses targeting specific geographic locations.
Willingness to stay updated with the latest trends, algorithm updates, and best practices in the SEO field.

Required Off Page Knowledge:

Guest Posts
Outreach
Sales, Lead Gen, Landing Pages
Local SEO - Google My Business
Reputation Management - Yelp, Trustpilot, Reviews

Required Skills:

Demonstrated detail-orientation
Strong verbal and written communication skills
A positive attitude and the ability to thrive in a collaborative and fast-paced environment
Understanding of search engine algorithms and ranking methods
Expert-level proficiency with SEO tools including Google Search Console and BrightEdge.
Advanced Excel skills.
Intermediate to advanced knowledge of HTML, JavaScript and CSS and how they impact search indexing
Knowledge and experience working within a CMS-driven website