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Web Content Specialist

Pakistan Single Window

发布 Jul 10, 2024 407 查看

PKR. 150,000 - 200,000/Month

Responsibilities:

Website Management:

Oversee the day-to-day management of the PSW website, ensuring functionality, performance, and security.
Upload, maintain, and optimize website content to ensure accuracy, relevance, and timeliness.
Publish new content following the content calendar, ensuring alignment with PSW’s marketing and communication strategies.
Optimize published content to meet new SEO and stylistic standards, improving search engine rankings and user experience.
Collaborate with Marketing and IT teams to develop new web page layouts that enhance user experience and meet business objectives.

Content Collection & Knowledge Management:

Maintain digital platforms and develop visually engaging content for relevant stakeholders and key audiences.
Manage and update a digital repository of communication assets, creating high-quality content from various sources to inform, raise awareness, and educate stakeholders.
Work with the communications team to develop, deliver, promote, and evaluate communications activities, both online and offline, which engage and influence key audiences.
Support the team in delivering influence and visibility goals for PSW and ensure that impact is achieved through KPIs.
Conduct keyword research and use SEO best practices to increase traffic to the company website.

Continuous Improvement:

Seek ways to improve content campaigns and the publishing schedule, ensuring content remains fresh, relevant, and engaging.
Stay up-to-date with industry trends and best practices in web content management, SEO, and digital marketing.
Provide recommendations for website and content optimizations based on data-driven insights and user feedback.
Keep up to date with best practices in web content management and digital marketing, implementing improvements as needed.

Digital Platform Management:

Maintain digital platforms and develop visually engaging content for relevant stakeholders and our key audiences.
Manage and update a digital repository of communication assets and create high-quality content from a variety of sources to inform, raise awareness, and educate.
Work with the communications team to develop, deliver, promote, and evaluate communications activities, both online and offline, which engage and influence key audiences.

Blog and Content Creation:

Create and manage a blog that provides valuable insights, news, and updates related to PSW’s initiatives and industry trends.
Write engaging blog posts that attract and retain the interest of the target audience.
Edit and proofread blog content to ensure accuracy, coherence, and adherence to PSW’s brand voice and style guidelines.

技能

Analytical Skills Social Media Platforms CSS HTML Interpersonal Skills Communication Skills

工作详细内容

全部职位:

1 发布

工作时间:

早班

工作类型:

全职/长期工

工作地址:

伊斯兰堡, 巴基斯坦

性别:

没有偏好

最低学历:

学士

职位等级:

资深专业人员

经验:

3年 - 5年

在之前申请:

Jul 25, 2024

发布日期:

Jul 10, 2024

Pakistan Single Window (PSW) is an ICT-based system in Pakistan providing a single window for trade. PSW is a facility that allows parties involved in trade and transport to lodge standardized information and documents at a single-entry point to fulfill all import, export, and transit-related regulatory requirements. If information is electronic, then individual data elements need to be submitted only once. PSW will connect relevant government departments with each other and with economic operators like importers, exporters, customs agents, shipping agents, transporters etc, in Pakistan for efficient management of cross border trade. It will provide the ease and transparency in achieving compliance with relevant regulatory requirements, through an on-line facility, that will intelligently handle the information for each transaction without the need to provide same information more than once or to physically visit such government departments. Pakistan has committed to implement various provisions of World Trade Organization’s (WTO) Trade Facilitation Agreement that includes implementation of a National Single Window (NSW) system before February, 2022. Pakistan also needs PSW implementation to overhaul management of its external trade for reducing time, cost and complexity involved to improve its position in various global rankings on competitiveness and ease of doing business. Guiding vision and mission objectives: VISION: Pakistan will establish a world-class automated hub by 2022, offering services and creating efficiencies, to reduce cross border trade related costs, time and complications for improved trade facilitation and compliance. MISSION: Improve cross-border trader processing by providing centralized ICT based services, simplified processes, effective and reliable automation, harmonized data exchange and risk-based selectivity in enforcement of government’s regulations.