Led the team of professionals (national and expatriates) across 16 provinces using results-based project management principles to develop, implement, record and report results of various interventions and their impact with lessons learned and future leads.
·         Ensured positive impact on citizens’ needs in health, education, TVET, security, justice, gender and youth emancipation, land reforms, civil society engagement, and essential civic services.
·         Developed a 140-member CSOs-Network for provincial accountability and transparency by initiating community-based -monitoring (CBM) tools Provincial Strategic Guidelines to help government implement its Sub-National Governance Policy.
·         Created mass media public campaigns using traditional, new media and SMS for information, education, accountability, and behavior change of stakeholders on sub-national governance and socio-economic and cultural issues.
·         Executed successful women and youth internship program by placing over 250 young graduates with government entities.
·         Expertly institutionalized capacity building of the govt., CSOs and IPs on management, communication and advocacy.

Strategically positioned to lead a team of 80 researchers to conduct operational research; developed Secondary and Primary Research Methodology and Tools for USAID Projects across various sub-national regions.
Key Responsibilities:
·         Data Analysis: Developed Sampling, analysis and digital data collection tools, trained modules implemented in the field.
·         Research: Conducted operational field research in all areas by conducting KIIs, FGDs and beneficiary profiles.

Developed Media Engagement and Media monitoring strategy and drafted a Crisis Communication strategy and operational plan to mitigate the negative media and generate positive media for Polio and immunization program across three continents.
Key Responsibilities:
·         Developed social media strategy and organized a regular media campaign for the program across three continents as well as implemented Campaigns by developing key messages, media buying, media monitoring and media reporting.
·   Defined media monitoring strategy to monitor +100 national and international media channels on a 24/7 basis by developing monitoring indicators. Conducted media orientation sessions for program management.

Engaged in the final performance evaluation of the USAID/Pakistan Health Communication Component of the Maternal and Child Health Program; designed and implemented mass media campaigns and community level interventions in 10 districts in Sindh to promote behavioral change related to Nutrition, Immunization, family planning and reproductive health services.
Key Responsibilities:
·         Strategic Planning: Developed deep understanding of health communication strategies and tools as related to behavioral change programming. Functioned with partners in developing innovative approaches, strategies and work plans with a consortium on Routine Immunization, Family Planning and MNCH.
·         Communication Strategy: Evaluated strategy and guidance for the future communication strategies by listing positive trends, interventions, and lessons learned. Developed relationships with key communication and media out-lets/personalities. Developed templates for reporting besides developing M&E framework for the project.
·         Research Activities: Led field research activities, including supervising field researchers, to collect high-quality data. Review all relevant documents to understand the evaluation and summarize findings from the review in a document review matrix. Conduct a robust secondary analysis of various databases and documents under the team leader’s guidance.
·         Evaluation/Analysis and Reporting: Led data analysis, report writing and debriefing session with USAID/Pakistan. Analyzed patterns and deviations from previous research results by writing research and trend analysis on various aspects of the project and suggesting future guidelines and recommendations.
·         Leadership: Managed researchers, data collectors, interviewers and analysts to carry out the field research, community score cards, Key Informant Interview, in-depth Interviews and content analysis on prevailing conflicts, possible local remedies employed, government efforts, socio-economic conditions with a special focus on youth &gender sensitivities

Developed innovative communication strategies for the Citizens first project; designed media & communication strategy along with it supervised entire operations ensuring timely execution while adhering to company’s guidelines.
Key Responsibilities:
·         Strategic Planning: Developed plan which delivers key target objective; managing department, staff, protocols, disciplines and processes. Ensured all business operations complies with corporate governance, standards and other’s needs.
·         Project Management: Communicated all relevant aspects of project. Updated country wide information related to the conflict transformation, peace, human security and basic human rights in humanitarian and development.
·         Communication Strategy: Designed and developed customized communication and reporting strategy for various projects ranging from Conflict Transformation, Vocational Training, and democratic Rights.
·         Research Activities: Analyzed patterns and deviations from previous research results by writing research and trend analysis on various aspects of democratic governance, peace building, post conflict transformation, Gender & Education.
·         Relationship Management& Reporting: Identified key communication and media out-lets/personalities. Developed templates for reporting besides developing M&E framework for the project LFAs.
·         Quality Services: Managed the implementation of best practices in all relevant business functions ensuring fulfillment of business requirements while delivering quality service in line with company vision, mission and strategy.
·         Leadership Acumen: Led researchers, data collectors, interviewers and analysts to carry out the field research, community score cards, Key Informant Interview, in-depth Interviews and content analysis on prevailing conflicts, deployed local remedies, government efforts, socio-economic conditions with a special focus on youth & gender sensitivities.

Planned Camp and Arranged Material for Voter Education across Pakistan; designed training sessions on the road side for women in rural areas to educate them about their democratic rights and election procedures in the run up to the general elections 2013.
Key Responsibilities:
·         Prepared Sample Communication Kit for general voters to inform, educate and include them in the general election procedures such as checking voters lists, understanding and raising the voice for formation of voters booths and encouraging the women voters to exercise their right to vote during the elections.
·         Developed communication strategy for Election Commission of Pakistan and branding guidelines, IEC material and TVCs for highlighting the Election rules, regulations, transparency guidelines and democratic values amongst general public.
·         Created Participants Handbook on Higher Female Voter Turnout and conducted training sessions across Pakistan in the run up to the general elections 2013.
·         Generated Trainer Manual on Free, Fair and Peaceful Elections for Election Commission of Pakistan and worked with the Election Commission to train the assigned staff for conducting the elections, monitoring and reporting the results.

Functioned with Executive Department in producing research reports on Human Rights and Conflict issues, also established and implemented coordination mechanism with Government ministries, donors and partners.
Key Responsibilities:
·         Handled institutional and project partnerships; performed project planning, advocacy, base-line survey, monitoring and evaluation, developing communication and media strategy, social media usage for various organizations.
·         Conducted and organized trainings for journalists all over Pakistan and liaise with Intermedia Pakistan donors and funders.
·         Gathered data from interviews, non-participant observations or focus groups; prepared training plan and guidebook for enumerators and survey team on questionnaire and field work.

• Developed and managed DRL (Transparency in Conflict, Internews Network) program in Pakistan.
• Lead and supervised consultants in producing research reports on issues related to Human Rights and Conflict Reporting.
• Communication plan to ensure engagement of Political Parties, Government and media.
• Developed Strategy to represent Organization at national and global Media Forums.
• Ssuccessfully rolled out Media 4 Early Recovery Project as TV Production Manager in KPK, Sindh and Southern Punjab.
• Responsible for Capacity building and content development of regional and national channels for projecting the socio-economic and humane side of national disasters.
• Managed and oversaw TV mentors and the TV training coordinator on a daily basis.
• Analyzed the quality and content of programs for writing feedback to TV mentors.
• Updating the Monitoring and Evaluation data by analyzing and evaluating the data on regular basis.
• Successfully completed a Flood Crisis Information Project in my capacity as Production/Project Manager under a multi-donor umbrella as ERF Project.
• Oversee and monitored Radio Productions from Partner Organizations/Radio Stations.
• Proactively modified and managed changes in project scope, identify potential crises, even threats, to devise contingency plans.
• Training Manuals for trainers while developed information leaflets/posters in Urdu and English languages for creating awareness in local communities and mentors on emergency preparedness and safety from disasters.
• Developed and managed operational plan for consultants.

Anchoring, Script writing, camera work, field production, editing and on-camera presentations were part of my routine assignments while working with GEO. I have been covering US and Pakistani Elections, Emergencies like Earthquakes AJK & Quetta, Floods 2010 and even conflicts as a field producer/correspondent. Anchored city shows for GEO and made documentaries for prime time TV. Following are few events which I covered/produced during my stint with GEO.

Leading face of Voice of America famous program Khabron Sey Agey and a member of launching team of this program in 2006 and while based in Washington extensively covered Pakistani issues, personalities and features as an Anchor, Presenter and field producer. Produced more 300 live shows for three years from Washington, which was aired during prime time by Pakistani GEO TV.

Produced over 500 news packages and short Documentaries for GEO TV Network on various issues. Covered bomb blasts, crime, health and political stories, National Election 2002 and Local Bodies Elections.

A project for Lawyers for Human Rights and Legal Aid (LHRLA) from Karachi on a number of multi-donor projects. Following are few of my achievements;
Monitored working women issues and helped them to solve their problems. Arranged workshops and seminars on different issues of working women. Also developed awareness raising material on working women rights.