Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Develop a department-wide online marketing strategy - Supervise Ecommerce Marketing Team - Collaborate with IT department to establish site analytics - Creates graph in the system to track product sales - Lead development of tailored marketing campaigns - Maintain contact with IT department to ensure system security - Identify and reaches out to potential affiliates - Research and formulates ways to optimize user experience - Use data to create strategic plan - Maintain working knowledge of best practices in marketing - Work with placement agencies/recruiters to find qualified creative candidates. - Portfolio and resume reviews: Art Direction, Interactive. - Contact great creative from other agencies based on awards received and work produced to find out if they are interested in possible future opportunities and build up an excellent creative database. - Visit creative portfolio schools for recruiting sessions to promote agency to recent graduates and seek out outstanding new talent. - Set up creative outings. Speakers. Fun questionnaires. Creative quizzes. - Bring Creative groups together. - Inter-Creative group meetings/forums. New work and the progression of work can be discussed

- Assisting Marketing manager in management of agency Creative Group (Art Directors, Copywriters, Interactive). Keep track of schedules and workloads for each. - Working with Senior Management to determine which creative are available and best suited to be assigned to upcoming projects. - Assisting marketing manager in assigning and briefing creative on projects. Follow up when necessary to make sure work is on schedule and on track for presentation. - Acting as a concierge to Creative Group. Assisting all in finding resources to get projects done. - Set up systems to facilitate new creative and freelancers to agency procedures (how to things done in the agency.) - Research and propose to Senior Management streamlined and cost effective creative processes, resources and technology. - Individual weekly meetings with Creative Group Partners. - Work with agency PR Director to generate internal and external press/buzz about the creative work (especially non-traditional advertising) and the Creative Department. Work with Office Management to display all mediums of current creative throughout agency. - Supervise entries for creative award shows. - Seek out and propose for agency Senior Creative to judge creative call-for-entries and to speak at international/national creative conferences. - Work with placement agencies/recruiters to find qualified creative candidates. - Portfolio and resume reviews: Art Direction, Interactive. - Contact great creative from other agencies based on awards received and work produced to find out if they are interested in possible future opportunities and build up an excellent creative database. - Visit creative portfolio schools for recruiting sessions to promote agency to recent graduates and seek out outstanding new talent. - Set up creative outings. Speakers. Fun questionnaires. Creative quizzes. - Bring Creative groups together. - Inter-Creative group meetings/forums. New work and the progression of work can be discussed

To deliver best of my company to the world around:
- Conceptualize, design and produce quarterly magazines, with marketing and sales input, that reflect the inherent principles and style of each Ni2 Logic brand.
- Work with Editorial Director, Director and Senior Editors to generate compelling ideas for all brands and to contribute to regular brainstorming sessions.
- Supervise the design of covers and layouts for all Ni2 publications, setting up the look and feel of each project.
- Recommend, research, recruit and supervise freelance designers, graphic artists, including negotiation and contracts

Translate winning copy into visuals that drive response:
- Planning, interpreting and developing the concept, visual style and overall layout of print marketing and sales collateral, including: presentations, corporate magazine/newsletter, company annual reports, whitepapers, case studies, internal & external communications.
- Responsible for maintaining graphic standard and brand management including the consistency and integrity of the brand and how it is translated to print material.
- Work closely with the Project Manager to facilitate and improve the design schedule, timelines and number of drafts. Edit existing document as requested by client and review proof of the final design and check for errors in the mock-up design before file sent to the project manager for production purpose.
- Participate in brainstorming sessions to formulate concepts, tactics and designs for marketing, communications and advertising strategies. Presents design concepts to stakeholders and implement feedback, changes into final design product.

- Assist creative teams in creating elements for design layout’s and apply design principles. - Conceptualize, visualize ideas and execute fresh, original strategy design with close supervision. - Build and maintain good relationship with account planning teams; involve teams to discuss client requirements and product background. - Sell ideas, ensure the design meets business objectives as stated in the creative brief. - Evaluate a brand’s visual language across print media with guidance and oversight and present rationale design choices.
- Primary focus, Publication department for Mobily Telecom and Tropicana and PEPSI Jeddah.