Crop Picture
NOTE: Do not upload any image that violates our Picture Policy. Doing so will result in the removal of the concerned image without prior notification.
概要
With a proven track record in revenue management, project leadership, and business development within Pakistan's competitive e-commerce and food delivery sectors, I bring a blend of strategic insight and operational expertise to drive impactful outcomes. As a Revenue Manager at Dastgyr, I've led national sales teams, surpassing revenue targets by 25% and achieving a 30% increase in Gross Merchandise Value (GMV). My strategic initiatives have resulted in a 50% growth in Dastgyr's app user base, consolidating our market presence and driving substantial revenue growth.
In prior roles at Dastgyr and Foodpanda, I spearheaded successful projects, expanded seller networks, and implemented data-driven strategies to optimize operations and drive revenue. Armed with a Master of Business Administration from Lahore University of Management Sciences and a Bachelor of Science in Business Administration from COMSATS University Islamabad, I am equipped to leverage my expertise in areas such as project management, data analytics, and operational optimization to achieve business goals.
I am passionate about leveraging data-driven insights and strategic partnerships to foster growth and innovation in dynamic business environments. Open to new opportunities and collaborations, I am driven by the goal of driving sustainable business growth and making a meaningful impact in the industry.
项目
工作经历
Revenue Manager
● Led national sales teams across Lahore, Karachi, Sialkot, and Gujranwala, surpassing revenue targets by 25% and achieving a 30% increase in Gross Merchandise Value (GMV).
● Directed strategic initiatives resulting in a 50% growth in Dastgyr's app user base, consolidating market presence and driving substantial revenue growth in Pakistan's e-commerce sector.
Management Consultant
Launch of a new brand
• Develped consumer personas by consumer profiling
• Developed competitor positioning maps for identifying sweet spot in the market
• Conducted focus groups and surveys
• Conducted statistical analysis for suggesting market strategies
• Developed brand elements, positioning and targeting statements
Marketing Intern
•Formed customer clusters and segments for targeted communication using SQL
•Performed social media analysis and recommended strategies for organic growth
•Optimized the content on Cheetay App for better customer engagement and enhanced user interface
•Analyzed the brand health and image by doing net promoter score and customer satisfaction analysis
Business Development Associate
•Overachieved the vendor acquisition target by 10% for the FY 21
•Onboarded 25+ key accounts and generated 22 million in revenue for the FY 21
•Improved the orders per day by 80%, revenue per order by 30% and basket size of vendors by 40% YoY
•Upgraded the vendors’ commission by 5% and maintained the average commission rate at 30%
•Reduced vendor fail rate from 20% to 2% which enhanced the customer experience and improved vendor ratings
•Generated non-commissioned revenue of 12 million through premium listings
•Executed 2 zone expansions
Sales and Marketing Intern
•Developed and implemented permanent journey plans for a team of 6 order bookers and 4 territory officers
•Achieved the 100% monthly volume targets for July and August by using discount pricing
•Optimized the channel for increased sales, coverage and reach of the beverages in the region.
•Successfully developed 10+ new key accounts and converted 5+ key accounts of other vendors to Pepsi
•Effectively utilized promotional budgets of 2 million for trade marketing
