Mohammad Nazim Zia S/O Zia Ahmed
Mobile: +92-322-5897997
Current address: Sector E-16 Tarnol Islamabad
Email Address: [email protected]
LinkedIn: Nazim Zia

PROFESSIONAL PROFILE ▼

Digital Marketing Specialist | E-commerce Specialist | Business Growth and Development | PPC Expert | Email and SMS Marketing

CAREER SUMMARY ▼

I bring 6 years of experience in digital marketing and e-commerce development, with a focus on Amazon and eBay management, driving sales growth through effective strategies. Transitioning from various private companies, I joined GK Hair, where I spent 3.7 years evolving from a Shopify executive to leading a team of 10-15 individuals in the Marketing Department. My expertise includes PPC management across platforms like Facebook, Pinterest, and Google, alongside proficiency in SEO, SEM, SMO, SMM, email, and SMS marketing. Dedicated to maximizing ROI, I am eager to contribute to GK Hair\'s ongoing success and beyond.

WORK EXPERIENCE ▼

GK Hair, a renowned premium hair care brand.
Digital Marketing Operation Lead,

 Lead a team and oversee operations within the Marketing Department, managing a team of 10-15 individuals.

 Developing Digital Marketing Strategies: Develop and execute social media strategies to increase brand awareness, drive traffic, and generate leads.

 Managing Online Campaigns: Planning, executing, and optimizing online marketing campaigns across various platforms such as social media, search engines, email, and display advertising.

 Content Creation and Management: Overseeing the creation of engaging and relevant content for digital channels, including websites, blogs, social media, and email newsletters.

 Social Media Management: Developing and implementing social media strategies to build brand awareness, engage with the audience, and drive traffic and conversions.

 Search Engine Optimization (SEO): Implementing SEO best practices to improve the visibility of the company\'s website in search engine results pages (SERPs).

 Email Marketing: Planning and executing email marketing campaigns.

 Analytics and Reporting: Monitoring the performance of digital marketing campaigns using analytics tools such as Google Analytics and Shopify Analytics, identifying areas for improvement and implementing strategies to enhance ROI.

 Budget Management: Responsible for managing the digital marketing budget effectively, allocating resources to different channels and campaigns based on their performance and potential ROI.

EXPERTISE ▼

• Proficient in Google Analytics, AdWords, Facebook Ads Manager, and other digital marketing software.
• Excellent communication and team collaboration skills.
• Have a strong grasp of running Facebook and Pinterest ads
• Strong creative thinking and problem-solving capabilities.
• Capable of managing multiple projects in a fast-paced environment.
• Regularly perform market research and adjust strategies based on trends and analytics, increasing campaign effectiveness.

SHOPIFY EXECUTIVE ▼

• Directed content creation and digital platform management, ensuring alignment with brand standards and market demands.
• Making promotions to increase sales.
• Close collaboration with a Shopify developer to maintain website performance.
• Orders management and integration with different 3PL warehouses
• Implemented SEO and SEM tactics that boosted organic search results and overall digital visibility.


Previous Roles in Various Private Companies

E-commerce Specialist,

• Successfully managed Amazon and eBay store fronts, creating and optimizing product listings and marketing strategies to drive sales growth.
• Utilized web analytics tools to track performance and refine marketing approaches.

EDUCATION ▼
• BS(Computer Science)

Tools▼
• Klaviyo (Email Marketing)
• Shopify and Google Analytics
• Postscript (SMS Marketing)
• ERP System
• Seina AI
• Gorgias (CS Management system)
• Google Sheets formulas
• Pushowl
• Wati
• Shop app (Shopify)