Since January, 2019 working as Country Sales Manager – for R&I Electrical

Appliances (Pvt) Ltd Company dealing in consumer durables and domestic appliances brands of Kenwood & Homage. The core objective of the position is to direct sales, promote, and coordinate the operations of the cooperative in a manner that will optimize the cooperative’s market share and savings, improve the cooperative’s efficiency, help achieve the cooperative’s mission and goals, and result in outstanding customer service.

Worked as “NSM” in Orient Group of Companies manufacturer of Consumer Durables with an annual sales turnover of 16bn through a network of 1,200 dealers across country. This was a Lahore base job requiring business management of Orient, Mitsubishi and Samsung brands products through 15 sales offices across country

• Achieved record sales of more than 7,500 Tons/month of GI Pipes & CR Tubes in 5 consecutive months from October to February,2011
• Successfully managed to grow and retain 75% market share of GI business in local market by introducing Target/ Quantity discount policy
• Ever HIGHEST record sales of 7,300 Tons in IS once during the current fiscal year
• Launch of CR Tubes in Srilanka grabbing 55% market share in 6 months
• Exported 1,500 Tons & 500 Tons of GI product to EUROPE & IRAQ as a part of business revamping strategy
• Retaining CR & GI sales in Afghanistan markets with a market share of 85%
• Implementation of STAGGERED PRICING STRATEGY
• Successfully Organized 1st ever dealer conventions for North, South, Afghanistan and Srilankan Dealers
• On job development and training of Sr. Managers to take up next level position as a part of succession planning strategy
• Implementation of PMS to evaluate the performance of the direct reports by continuous tracking through regular monitoring of KPIs and feedback.

• Achieved record sale of 100,000 and 77,000 Refrigerators in two consecutive months of March and April 2007 respectively
• Effectively contributed in companies annual turnover of Rs.15 bn by Rs.13.75 bn Sales while maintaining an average growth of 40% annually during last five years
• Effectively transformed 70% of the company’s business from credit terms to cash by virtue of different cash incentive scheme and promotional activities
• Expansion of sales branches and dealer network across Pakistan from 16 to 21 and 1000 to 2200 respectively for deeper penetration coverage and sales within a span of last 3 years
• Stabilized the price structure and dealer profitability through effective and implementation of PRICE CONTROL POLICY on national basis

• Enhanced the coverage of Karachi from 5000 outlets to 8700 in the south division by the total re-structuring of the areas and the sections
• Developed the reporting system to closely monitor the variances of achievements in booking and supply on daily basis
• Expanded the sub-distributors networking by appointing new distributors in Hyderabad, Sukkur and Quetta territories
• Successfully achieved the agreed short and long term value and volume targets
• Successfully launched HELKS Popping Candy, CLAIROL Herbal Essence Shampoo Sachets, CANDEREL imported, CHUPA CHUPS lollipops and WRIGLEY’S chewing gums in Karachi, Hyderabad, Sukkur and Quetta
• Conducted a 2 Day “Selling Skills” Training course for RSM, ASMs and TSOs

• Successfully launched new Gillette products, Mach-3 blades and razors, Duracell Ultra, Arctic Ice and Oral-B toothbrushes in Karachi and Hyderabad and achieved record sales
• Broke the highest ever record of Karachi sales once in seven months
• Successfully transferred the business from 3 Urban Distribution of N.Karachi, Baldia+Orangi and Korangi to main urban distributor IBL
• Successfully hired and trained the team of 15 TSOs in a span of 3 months to start the sales operation from the second IBL branch in Karachi
• Successfully hired and trained the team of 3 Merchandisers in Karachi to create and maintain the special displays
• Acquired the in depth Knowledge of urban and rural consumers’ purchase patterns and decision making through regular market visits and surveys