- Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue.- Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution.- Expand SKU Penetration as per benchmark availability numbers.- Analyze SFE KPI’s and modify the area route or adjust frequencies to improve Green KPIs for Preseller.- Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers on 10 step call process.- Discuss Execution Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his/ her area.- Monitor and report competitor activity in his/her assigned area and suggest ways to counter them.- Supervise/ensure the proper injection and optimal utilization of Company’s Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.- Manage In-outlet investment having optimal mix of Discounts, DME, Assets & Activation.- Monitoring the efficiency of equipment, increasing cooler throughput & reduce non productive coolers.- Maintain an updated fact sheet on every customer on CCI Zoom.- Responsible for tracking & timely settlement of market accounts (Glass, Accounts Receivable, Discounts, DME etc.)

 Ensure availability, visibility and customer service measure against agreed benchmarks.
- Achievement of volume/value targets while maintaining portfolio sales plan and business partner ROI’.
- To lead field sales operations team in order to achieve yearly sales targets by delivering on distribution and route to market KPI’s.
- Managing monthly and annual forecast at SKU/Brand/Distribution and territory level using historical data aligned with plans received at regional level.
- Stay well informed of the developments ( latest consumer and trade prices, promotions, new launches, visibility and trade margins) in the area.

 Responsible for the estimated business of 10 million Rs.
 Responsible for primary & secondary sales target, brand & SKU wise.
 Building effective working relationship with the distributor to bring about positive shifts in the business through sales team
 Designed PJP to maximize the utilization of fuel cost per van & feasibility of visits per day.
 Ensuring 100% coverage, availability and visibility of product

 Responsible for the estimated business of 25 million Rs.
 Managing 5 distributors as per the company’s SOP
 Ensure proper utilization of trade offers & budgets and POS material & merchandising
 Managing all the trade programs and contractual retail shops and LMTS as per the company’s direction
 Visit sales force territories and identify areas for improvement in order to improve distribution coverage and secondary volumes

• To work towards meeting monthly, quarterly and annual revenue goals.
• To identify areas for improvement in order to improve distribution efficiency.
• To ensure proper utilization of trade offers & budgets and Pos material & merchandising.
• On job training with distribution sales force.
• To monitor competitors activates and then communicate with higher management to formulate strategies.
• To communicate sales plan and motivate sale force for achieving sales targets.
• To visit sales force territories and identify areas for improvement in order to improve distribution coverage.
• Territory management according to location, behavior, volume, customers, and restrictions according to government and pmi code of conduct. .
• Team handling and management in the assign area. Reporting to regional head quarter monthly.
• Mir (marketing intelligence report) & strategies against competitor’s action.
• Relationship with customers and dealers to maintain excellence in field.
• Ensure team work in the given area.

• Planning, launching and executing wholesale development channel program currently in its expansion phase after being successfully launched in Shiekhupura under the name "TARRAQI".
• Responsible for Wholesale Channel development of Shiekhupura, Muridke and Hafzabad which accounts for estimated 30 Million volume monthly & 275 wholesale outlets.
• Responsible for the achievement of monthly & annually targets for share of market.
• Responsible to report Brand Trends, Behaviors, SWOT Analysis along with keen observation of Competition & Market Activities.
• Manage and Enhance Area Distributors with trade relationships.
• Responsible to Develop and Maintain a highly efficient Route Coverage Plans & Segmentation for Distributor Sales Network.
• Manage Warehouse Stacking & Inventory Management System.
• Manage Timely execution of Sales Cycle Plan including all kinds of Consumer & Trade Promotions.