Khired Network is a UK-based IT company, with offices in Pakistan, UK & Ireland, providing IT and Digital Marketing services to off-shore and local clients.
Head of Digital Marketing

Build & strengthen the Branding & Digital footprint of Khired Networks & its sister concern companies.
Plan and implement the overall digital marketing strategy for all the business units.
Reform, oversee & manage all social/digital platforms for the companies including websites.
Build & Manage Customer Databases for Email/SMS & Social Media Marketing.
Plan & Strategize Content Development and Design for branding, marketing and sales.
Create & Manage Business Proposals for diverse nature projects.
Oversee & Manage Client Projects for Rebranding, Web Development, SEO, SMM & Content Development.
CRM Configuration, Implementation & Training
Managing, Consulting & Training cross-functional digital, e-commerce & tech teams.
Providing a free will HR Training & Consultancy when needed.
Organizing company-wide activities & events.
Providing consultancy & training to prospects/clients on digital literacy & implications.

Achievements:

Rebranded Khired Networks & KA Services
Launched Syndicate Alpha (Security Company in the UK).
Branded & Launched Company’s SaaS Products i.e. Simple Rishta, Smart Workforce & Purchasi
Profoundly built the Digital Marketing Team & shaped it into a well-structured Department.
Configured & tested CRMs for 5 brands from diverse business categories.
Planned & delivered on-time Web Development and Marketing Projects for clients.
Executed Lead Generation campaigns for Simple Rishta, Smart Workforce, Khired Networks
Generated up to 6 million Quarterly Sales for an E-commerce Brand.


Awards:
     Star Performer of the Year Award - 2020-21
     Leadership Award of the Year – 2021-22

Planed & executed all Digital Marketing Activities for general business & E-commerce store
Managed all Social Networking Platforms incl. Facebook, Instagram, Twitter, Google+
Networking & Liaison with Digital Agencies, Vendors, Bloggers and Customers.
Achievements:
Successfully launched an E-commerce store in 2 months
Achieved 5 M sale target for the online store
70% increase organic followers on Social Networks in 2 years.
Reduced 60% Cart abandonment through effective strategy development and execution.

• Liaise between departments (Sales/Marketing/HR/Admin/IT/Warehouse/Finance/Accounts)
• Liaison with Logistics Partners, and all other Vendors etc.
• Organizing Meetings/Trainings and Seminars.
• Formation & Circulation of Meeting Minutes/Office Memorandums.
• New Dealers Accounts Opening/New Product Defining in software
• Preparation of Business Reports & Presentations i.e. Sale & Collection Reports, OPSI, YTD Business Analysis, Grand Prix-Marketing Activity, Customers Aging, Stock Aging & Analysis.
• Preparation of Merchandisers Sale Incentives and Sale Team Incentives
• Orders processing (Sales Contract, Delivery Orders (Challahs), GST/Non-GST invoices, GDs, Undertakings, Tax Challans etc.), Discounts Posting, Credit/Debit Notes, Stock Reservations.
• Managing, Designing & executing marketing campaigns, promotional content.
Achievements:
• Successfully signed the logistic partners for E-commerce store
• Organized National Training Seminar in Royal Palm Lahore with min. budget spent.
• Improved orders delivery span and reduced distributors/ customers complains by 80%.
• Get almost all major reports computerized and improved software efficiency by 80%.
• Successfully created B2C Communication channels i.e. Social Networks/Dedicated Helpline & Dedicated Emails.

• Created the “Media Kit” of Syncmag for Marketing & Advertising.
• Signed PR agencies (Lotus/Latitude) for regular press releases.
• Copywriting & Editing content for Syncmag Canada & Websites (Mehndi.com, Qiran.com, Pakfiles.com, Gemstelecom.com, Cronomagic, Sawac.ca and Cpact.ca)
• Designed & executed Social Media Marketing strategy & campaigns for all Websites
• Managed & Updated Syncmag website
• Planned creative design & layout of the magazine
• Drafted & Managed Content Calendar in the line of target's pulse.
• Managed the team of graphic designers & content writers.

• Built HR dept from scratch, Formulated Standard Operating Procedures (SOPs)
• Job Postings on variety of Channels to generate pool of relevant human resource.
• Developed employee orientation program, Performance Evaluation & Appraisals Program for different levels with relevant KPIs.
• Developed the “Daily/Weekly Activity & Performance Efficiency Report” for Technical Support Department & Call Center Department.
• Managed Payroll, Provident fund & other compensation and benefits.
• Created Job Description and Job Specifications for all positions/ levels.
• Developed basic Performa for essential HR documents (e.g. Interview tests & evaluations forms)

• Did Quality Assurance for Gems IPTV box, Gems telecom, Qiran.com, Mehndi.com & Pakfiles.com; resulted in 40% increased revenue and 60% less customer complaints.
• Supervised the Team of 11 Customer Service Agents & doubled performance efficiency.
• Resolved complex customer complaints through out of the box thinking.

All HR related tasks.