Customer engagement through email, content development, and deployment with channels including social media, email, and the company website
Research, strategize & implement Marketing operations to streamline workflow
Ensuring a smooth and timely onboarding process while forming SOPs to ensure best practice
Communicate with Business Partners and analyze business needs in order to offer the most effective solution
Demonstration and training of Business Partners for products compatible with Alcatel-Lucent PBX platforms
Managing the commercials including Statement of Work (SOW), Pricing/Quotation, and invoicing
Video creation including ideation, formulation, and implementation
Content Management System (CMS) handling that includes basic HTML and CSS
Analyze marketing efforts through tools including Google Analytics and Search Console
Create basic banner designs in Photoshop or Canva if and when required 

 

Prospecting and lead generation narrowed down to the market with respect to the company portfolio, managing CRM, following-up and reporting to the higher Management
Coordinate with the Development Department to come up with the Technical and Financial proposals
Identify and segment markets to devise Marketing Strategies, Content and offerings
Coordinating with the Research and Development team enhance products further

Products included:
·         Enterprise Resource Planning (CRM, Finance, HRM, Inventory Management)
·         Document Management System (DMS)

Created and implemented the Social Media Strategy for promoting Punjab as a preferred destination for FDI (Foreign Direct Investment)
Restructured the official website and kept the content up to date
Copywriting, executing and monitoring the Ad Campaigns for Social Media
Preparing presentations for delegations tailored for their investment needs
Researched on the various economic sectors to identify investment opportunities
Among the Business Development & Management Team for the Pak – Iran Fair 2012 held at Lahore Expo