• Building and collating content for the Trends newsletters (eDMs)
• Creating and collating content for advertising/marketing campaigns
• Monitoring, collating, commenting on & reporting results, together with any recommendations for improvement
• Creating high quality and engaging content for social media
• Staying current with social media trends and technologies
• Analysing and reporting social media activity on a regular basis
• Developing & maintaining search engine optimised content for website
• Ensuring that the website reflects priorities & offer unique brand-appropriate content
• Developing social media and email direct marketing strategies
• Developing and managing the overall digital marketing strategy
• Developing and implementing Digital Content Plans and Content Calendars

The Paper Plus Group is a group of three brands in New Zealand. The Group is a three brand co-operative franchise business model. Two of the stores, Paper Plus and Take Note, sell books, stationery, cards, magazines and giftware, while Paper Plus Select focuses on home office and business supplies.

• Reporting on advertising activities and outcomes
• Assisting with developing and implementing group advertising campaigns
• Controling and authorising advertising agency and marketing related expenses
• Conducting regular audits to ensure a consistent brand application
• Managing the development of merchandising material to support national promotional events and activities
• Ensuring all promotional and communications materials are consistent with the brand identity and brand application protocols
• Monitoring brand awareness, brand loyalty and brand values
• Assessing statistical and strategic feedback on promotional and marketing activities
• Maximising web advertising opportunities and encourage increased traffic
• Establishing and maintaining social media presence in an ever increasing competitive market
• Implementing and advising all trends in social media on a regular basis
• Developing and managing the overall E/Marketing strategy
• Maintaining an accurate view of the market and competitor activity
• Establishing and maintainig business relationships externally and internally

Facebook is the hottest product in the market for online marketing as it makes your business discoverable because when people search for you on Facebook, they can easily find you. Facebook helps you to get connected as you can have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit. Facebook enables you for timely advertising as your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests. Facebook marketing is insightful as analytics on your Page will give you a deeper understanding of your customers and your marketing activities. I as a Lead generation representative at Facebook is responsible for:

• Prospecting and penetrating small to medium size businesses with a focus on branded advertising
• Effectively communicating market trends, case studies, and Facebook network solutions
• Ensuring that our clients receive the highest level of sales and operational customer service
• Increasing the effectiveness of the team by recognizing opportunities for new approaches
• Creating and enhancing new ad campaigns utilising Facebook tools, resources and best practices
• Building rapport and connecting with marketing decision makers
• Optimizing Facebook ads for success
• Ensuring that Facebook ad campaigns enhances the SEO ratings of the brand
• Deep understanding of organic and inorganic search and how Facebook can support the brands in this regard
• Meeting sales targets and working to deadlines

• Working part-time while studying at University of Waikato
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Primatics enables financial institutions to evolve by providing enterprise-grade software and proven business advisory services driven by strong domain expertise to enable customers to better account, value and analyze loan portfolios, comply with regulations and grow their business in today's rapidly changing market and regulatory environment. As soon as I was hired by them, I initiated the clients services team at the offshore office, before my appointment, the clients services team was only based in an onshore office. During my stay at Primatics, I performed the following activities:

•Marketing and promoting the product by writing and designing sales literature and through attending industry events
•Identifying and developing new business through networking and courtesy and follow-up calls
•Attending initial sales meetings and meeting the client
•Understanding clients' diverse, specific business needs and applying product knowledge to meet those needs
•Answering any technical questions the client might have
•Presenting the findings to a technical team to act on
•Providing technical advice to clients on all aspects of the installation and use of the system, both before and after the sale
•Networking with existing clients in order to maintain links and promote additional products and upgrades
•Handling hardware or software problems and faults and referring on to specialist technical colleagues
•Providing help and advice to clients using our system
•Getting involved in staff recruitment as the team was growing
•Training of the new staff
•Learning about our system and keeping up to date with changes

I was elected by the students of IBA as the marketing assistant of this largest society of the oldest and most prestigious business school of Pakistan. As a marketing assistant, I lead a team of seven individuals and I used to execute the following duties:

•Coordinating with the teams
•Planning and organizing events to raise funds and charity
•Coordinating with well-known musical bands and celebrities to perform at the events
•Ensuring the high sales of the tickets of the events
•Arranging corporate and media sponsors for events
•Executing the marketing and promotional strategies for events
•Managed to raise the highest funds in the history of the society

•Conducting the theoretical research for the project assigned
•Writing a report on the basis of research results for the recommendations to increase financial inclusion
•Presented the report and findings to the management

•Conducting the marketing research
•Developing a report on the basis of research for the marketing plan to launch a new coolant brand
•Presented the marketing plan to the management which they approved as their official marketing plan

•Promoting events on Facebook.
•Selling the tickets of the events.
•Placing posters and standees for promotion of events.